FAIRFIELD — Delaware-based poultry incubator and coops provider Hatching Time recently announced it has launched a supplement food company for dogs and cats called Oldfield Pets, which is based in Fairfield.
Founded in late 2025 by Hatching Time Co-CEOs Ryan Flanagan and Yagiz Aksu together with veteran pet industry voice Clayton Payne, Oldfield Pets brings clean, transparent nutrition to household pets at prices designed for everyday feeding.
The launch answers a pattern the company observed across its customer base: nearly nine in 10 poultry keepers also share their homes with a dog or cat, yet the standards they apply to their flocks are hard to satisfy in the conventional pet aisle, where lengthy ingredient panels, artificial preservatives, and premium pricing dominate the shelves.
“My rescue dog, Hazel, was a big part of getting this started,” said Ryan Flanagan, Co-CEO of Hatching Time and Oldfield Pets. “Changing her diet showed me how hard it is to find treats and supplements that aren’t crazy expensive and have ingredients you actually recognize.”
Flanagan explained the origin of the company.
“But it really came together when Yagiz and I started talking about my concerns for Hazel, and Clayton brought his lifetime in the pet industry to the table,” Flanagan said. “Oldfield Pets was born, named after Oldfield Road in our Fairfield neighborhood, Hazel’s first real home.”
At the center of the launch is Oldfield Naturals, a treat and chew line in which every product contains exactly one ingredient. The range spans five proteins: chicken, duck, deer, beef, and rabbit.
The company simultaneously introduced Karnlea, a family of powdered food toppers targeting the most common pet health concerns.
“Our customers at Hatching Time built healthy diets for their flocks and their families, and their pets ate well because of it,” said Aksu. “Oldfield Pets packages that farm-to-table philosophy for households that don’t have a farm. Keeping each product simple lets us deliver genuine quality without the specialty-brand markup.”
Clayton Payne, who grew up in his family’s pet store and hosts one of the world’s largest B2B pet industry podcasts, joined the founding team to guide the brand’s growth. “I’ve spent my career watching this industry chase whatever trends the market rewards,” he said. “What drew me to co-found Oldfield Pets is discipline and overseeing sourcing from farm to package and refusing to add anything a pet doesn’t need. That’s how trust gets built.”
Oldfield Pets products are available at OldfieldPets.com and through Tractor Supply Co., Petco, Chewy, Amazon, and Walmart, with distribution to independent pet retailers and feed stores expanding through the company’s wholesale program.
Hatching Time develops innovative equipment for the future of poultry keeping, serving homesteaders, breeders, hatcheries, farms, and educators with incubators, brooders, coops, and flock-care solutions for every stage of a bird’s life.
