Let’s learn about Copywriting via these 63 free blog posts. They are ordered by HackerNoon reader engagement data. Visit the Learn Repo or LearnRepo.com to find the most read blog posts about any technology.
Copywriting is the art and science of strategically delivering words that get people to take some form of action, such as making a purchase or clicking a link. It is essential for marketing and sales, effectively communicating value and persuading audiences across various digital and traditional platforms.
1. For the love of God, please tell me what your company does
Meltwater is a company with a simple product: A database of media contacts. These contacts are otherwise hard to find, as most reporters don’t want every “disruptive” startup out there calling them to beg for a story. Yet for a few thousand dollars a year, Meltwater will give you reporters’ emails and phone numbers — placing you one step closer to that elusive “Featured On:” banner.
2. The Best ChatGPT Prompts For Content Strategy and Creation
An effective guide on ChatGPT prompts to help people use ChatGPT better
3. Deconstructing A Billion Dollar Newsletter Business: An Agora Case-Study
How this company generates over $1B every year with newsletters.
4. Mastering Micro-Copy With ChatGPT
Writing good copy is hard. Using ChatGPT to write good copy can be hard too, but with a few tricks you can get some amazing results.
5. How to Optimize Your LinkedIn Profile with ChatGPT
Linkedin boasts 930 million users. Stand out and attract more opportunities with a ChatGPT-optimized LinkedIn profile.
6. 9 Ways To Use ChatGPT For Content Creation
Content creators can use ChatGPT in 9 different ways to boost their productivity and efficiency. Learn more.
7. Chrome Extension Productivity Hack: Copy Text with a Mouse Hover and Click
Copy Text, paragraphs, and sentences in a hassle-free manner as never before using this simple tool available for free.
8. How to Write SaaS Comparison Pages That Beat the Competition
Use research, SEO, and conversion copywriting to effectively position your SaaS against competitors
9. 8 UX Writing Resources to Help You Master the Art of Microcopy
UX really isn’t a one-angle solution. You may be a product manager or copywriter, either way – your microcopy needs to be on point.
10. GEO is the new SEO? What Insiders Say
The article looks into what professionals have to say on GEO and how their day-to-day business work has changed as GenAI develops.
11. How to Write About Abstract Concepts
When it comes to technology, there are often concepts that exist in a purely abstract way.
12. How to Write Engaging Copy That Makes Buyers Fall in Love with Your Product
When I joined a copywriting agency, the first thing we did was learn how to use trigger words in our copy. One of my first projects was writing a product description for a sex toy. I had to write a copy that encouraged the target audience to buy “sex toys for couples.”
13. Website Design or its Copy: Which Should Come First?
A design-first approach or a copy-first approach may seem the easier choice. But the winning combo is a process of design+copy.
14. Engineering Instagram Captions: A Structured Prompt for AI Tools
A comprehensive prompt engineering framework that turns AI models into Instagram caption generators. Includes structured inputs, quality gates, and real example
15. 5 Most Persuasive Words in the English Language: What They Are and How to Use Them
It’s fascinating to see how psychology comes into play in copywriting and content marketing. You just read the phrase “most persuasive words in the English language” and it rang a bell.
16. Will AI Replace Copywriters?
Nowadays, everyone knows that the universal implementation of AI is drawing nearer and nearer. With the advancements of technology, and the growing demand for automated processes, in due time our world will change before our eyes. Especially with the current pandemic, people have realized how powerful the internet can be, primarily because they have the capacity to work 24/7.
17. 5 Quick Hacks for High Converting Landing Pages
I’ve seen quite some landing pages come by on indiehackers.com by now and I noticed that I wanted to give/gave the same tips multiple times. So I thought it would be nice to write a small article about this. These are just tips from my point of view and things I like about a landing page personally.
18. The Impact of Artificial Intelligence on Copywriting
Learn how artificial intelligence is impacting copywriting and helping businesses grow.
19. Copywriting: Modern Marketing’s Glue
A cursory guide for digital copywriting.
20. The Role of Emotion in Purchasing Decisions and The Power of Persuasive Copywriting
With all the marketing tools available to businesses, it’s easy to overlook one essential factor: emotional connection.
21. What Sales Teams Need to Know About Using AI
lAI is gaining root in different industries and sales isn’t going to be spared. learn how to maximize AI for sales to achieve your business goals.
22. Meet the Writer: Hacker Noon’s Contributor Ryan Cheng, Content Lead at PARSIQ
What’s it’s like to be a content writer for a blockchain company?
23. 13 Tips for Writing Better Content Than Others
Learn about how to improve as a content writer and produce good copy with these 11 tips that cover how to find practice and the skill to focus improving.
24. Use Customer Research to Write Scroll-Stopping Copy – Bye Blank Page!👋🏽
You should NEVER write copy without doing customer research…unless you want it to flop!
25. What David Ogilvy teaches about Marketing in the digital world
(Image from Negative Space on Pexels)
26. Have You Met Joseph Sugarman?
Do you want to learn how to write about a product? Learn the power of copywriting and how to do it. Read Joseph Sugarman
27. Why microcopy is vital for startups & large businesses alike.
Brands usually skip microcopy without realising that it boasts enormous potential. After all, it is the smallest of details that make life worth living.
28. Why Qualitative Research Is Vital for SaaS Copywriting
Qualitative research doesn’t tell you what or how. It explains the why of your customers.
29. How to Choose the Right Copywriter for Your Project
Copywriting is a unique and beneficial talent that can add enormous value to your business, but finding the right person for your copywriting project is seldom an easy task.
30. The Life of a Social Media Manager, According to Experts
Working as a social media manager is both fun and challenging. Learn what experts say it takes to be a social media manager.
31. How to Get Over 1000 Beta Testers for Your SaaS App in 1 Week
A couple of weeks ago, we released our new SaaS app MagicFlow (2K+ MRR) to the public after a 1.5 months beta period.
32. How To Fix 8 Common Landing Page Mistakes Made by Early-Stage Startups
If you think your copy is ‘meh’, can’t get sign-ups, or don’t know how to explain what you’re doing… Hey 🖐 I’ve got some fast landing page tips for you.
33. Popular Online Courses: The Best One To Enhance Your Copywriting
Learn and enhance your copywriting, with the best online courses available.
34. Increase your Web Copy Conversions with better Messaging
Clear messaging helps your copy stand out and drive desire for your solution. This article shows two ways to use messaging to drive more conversions.
35. Copywriting vs Content Writing
If you believed that content writing and copywriting were the same thing, then you’d be wrong.
36. 50 Stories To Learn About Copywriting
Learn everything you need to know about Copywriting via these 50 free HackerNoon stories.
37. 6 Web Design Principles You Need to Know
Good web design is good business.
38. Convert Customers with Better Copy (feat. A SaaS Website Teardown)
Disclaimer: This company does not sell soap. Or boxes.
39. 3 Steps to Optimise Your Funnels for More Leads & Sales
Want better leads & faster sales cycles? Here are 3 simple steps to optimize your funnels learned after many mistakes with failed messaging & bad copy.
40. How to Command Attention with Your Writing
You already know there are a variety of theories on how to seize people’s attention.
41. Saas Brands Are Scared to Stand Out
Create an impression with your SaaS blog posts. Forget all things corporate and go for fearless originality if you want to stand out!
42. How to Become a Successful Freelance Copywriter
Making the shift from full-time employment to freelance can be frustrating. Our handy guide will help you ace the transition and earn 6-figure income in no time
43. Chase Dimond: 10 Proven Frameworks to Write High-Converting Copy
Here are (another) 10 proven frameworks to write high-converting copy (with examples).
44. Copywriting For A New Client [Case Study]
While I was talking with Vitor Amaral, creator of UpStamps, I was inspired by the design he uses for his homepage. It’s a clean homepage with awesome vectors that animate(!). Reading through the copy I noticed some things that could be improved which would increase his conversion. So let’s start!
45. AI Vs. Copywriters: Exploring Artificial Intelligence in Digital Marketing
How does artificial intelligence affect future content creation, and why do you need to be a part of the process?
46. Outtakes From The First Draft of Hacker Noon’s Crowdfunding Campaign
It’s been over 14 months since we launched the Hacker Noon Equity Crowdfunding Campaign and almost a year since we successfully raised the max amount of $1.07M.
47. 4 Easy Ways to Cultivate a Writing Habit
Developing the habit of writing can offer life-changing value to you and your business. Here are 4 tips that will help.
48. Fintech Content Marketing – Definition, Benefits, and Practical Tips for Success
Discover the power of fintech content marketing. Learn strategies, tips, and benefits to drive leads, establish thought leadership, and boost ROI.
49. 13 Short Copywriting Lessons That Have Made Me a Better Writer
Sometimes a piece of good advice can be game-changing and bring you a fresh perspective on a matter you have been trying to understand.
50. A Sales Technique To Help You Increase Your Income
Have you exhausted all kinds of tactics and schemes to increase your income?
51. 6 Ways to Use Numbers in Titles to Get More Views
Instantly improve your post readership by 112%
52. How to Get Started with Writing Online
Here’s what you need to know about the writing process to get you started with writing online.
53. Write Attention-Grabbing Headlines With This Classic Copywriting Formula
Since the headline is the first thing your readers see, it should grab attention. Write headlines with urgency, uniqueness, ultra-specificity, and usefulness.
54. 3 Lessons Your Tech Company Can Learn From a Copywriter
What can you do as a tech company to further your message? Here are some valuable lessons you can learn from a tech copywriter.
55. What You Need To Become the Best Copywriter (age doesn’t matter)
Being a copywriter is really something to be proud of.
56. Content is Only King When it Sells
4 Tips for creating content that sells in 2020.
57. Ways to Use Images in Your Marketing Campaigns
Images are critical to the success of your campaign due to their huge impact on emotions.
58. Meet Yito Digital, Winner of Startups of The Year 2024 in London, UK
Yito Digital wins Startups of The Year 2024 for redefining creative services with a flexible, on-demand subscription model tailored to modern business needs.
59. “Our Landing Page Has 12,000 Visitors and Zero Conversions.” A Confession and a Fix
A first-person account of debugging a zero-conversion landing page, plus the AI instruction that now powers our copywriting.
60. Messaging: The #1 Copy Ingredient You’re Probably Missing Now
Do you want to know why your copy isn’t converting well? Learn how to use messaging in your copy to influence buying decisions & increase your conversions.
61. The 3-Second War: How to Engineer Ads That Stop the Scroll (Free AI Prompt)
This guide introduces the “Ad Copy Engine,” a battle-tested AI prompt that engineers persuasive, platform-optimized ads.
62. Meet the Writer: Hacker Noon’s Contributor Jon Evans, Tech Copywriter & Content Specialist
Meet tech content and copy expert Jon Evans of Electric Copy.
63. 6 Actionable Tactics to Improve Content Performance and Ace Content Metrics
For content to be great, it should hit home with your readers, hook them in so they don’t leave your page, make a positive impact on them, and rank higher.
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