I added contacts by uploading an XLSX file, but there are multiple ways to get your subscriber lists into Constant Contact. You can copy and paste addresses, manually type them into a form, upload a file (CSV, TXT, XLS, or XLSX), directly import them from a Gmail or Microsoft Outlook address book, or import them from several compatible customer relationship management (CRM) tools, including HubSpot CRM, Nutshell, and Pipedrive.
Constant Contact’s updated data engine automatically matched and mapped almost all of my standard data fields and seamlessly merged duplicate contacts. With the service, I tagged contacts, added them to specific lists, and created segments based on behavior or contact details. However, editing individual contact records remained somewhat tedious in testing; the interface still lacks quick, inline spreadsheet editing directly within the rows of the main list view. Instead, I had to hover over an entry to trigger a slide-out preview panel or open the contact record entirely to make quick typo corrections.
The web form builder has been updated to fully support direct, compliant SMS phone number capture alongside traditional email fields. To protect my list from spam without adding subscriber friction, I was pleased to see that Constant Contact introduced an invisible Honeypot Bot Protection setting for all native signup forms. When activated, this setting inserts an invisible field to human users but is detectable by automated bots. If a bot fills out this hidden field, the submission is discarded and never reaches your contact list.
For quick audience expansion, the platform includes a drag-and-drop landing page builder intended for simple, focused promotions. This tool is handy for straightforward lead-capture forms, event registrations, and basic promotions that link back to an external store like Shopify. In my hands on testing, the builder felt fairly basic, offering limited layout customization that prevented me from creating advanced marketing funnels or highly customized graphic designs. If you are running an e-commerce store on Shopify or WooCommerce, Omnisend is a massive upgrade over Constant Contact for creating forms.
(Credit: Constant Contact/PCMag)
