Generative AI is producing visually similar adverts used by a wide range of organisations, from local restaurants to school fairs, RNZ reports. The ads often share the same fonts, layouts, dense text and generic imagery, and are easy to create by prompting tools such as ChatGPT, the article says. RNZ cites ChatGPT handling about 2.5 billion requests per day globally and estimates 15 million of those come from New Zealand. An unnamed New Zealand business owner told RNZ, “I didn’t really know what I was doing but I got there,” while Vaughn Davis, creative director at The Goat Farm, cautioned that agencies should avoid delivering “the machine-built average of every other ad,” per RNZ.
