Attorneys working with ClassAction.org believe Under Armour may have violated an anti-spam law with its marketing emails—and they’re investigating whether legal action can be taken on behalf of recipients.
Specifically, the attorneys have reason to suspect the Baltimore-based sportswear company may be advertising “limited time” sales before following up with regular announcements about deadline extensions. Attorneys believe this could be an unfair marketing tactic designed to create a false sense of urgency and induce shoppers to buy before a deal seemingly ends.
It’s possible Under Armour may have run afoul of Maryland’s Commercial Code, which prohibits companies from sending marketing emails with misleading subject lines. Under this law, consumers who receive illegal emails can seek up to $500 in damages for the messages.
The attorneys are now signing up consumers nationwide who have received sales emails with potentially misleading subject lines to take legal action via mass arbitration.
So, if you are 18 or older and have gotten marketing emails from Under Armour within the last two and a half years, fill out the form on this page to start the signup process.
How Could Under Armour Spam Emails Be Illegal?
Maryland’s Commercial Code makes it illegal to send commercial emails with false or deceptive information in the subject lines.
It’s possible Under Armour’s emails advertising “limited time” deals could be illegal under the state law given their potentially misleading nature. Attorneys working with ClassAction.org suspect the promotional messages may falsely represent certain sales as time-sensitive, prompting customers to act quickly before an offer expires. The attorneys believe this may be a deceptive marketing tactic, as sale deadlines appear to be extended routinely.
As part of their investigation, the attorneys want to hear from affected consumers who get sales emails from Under Armour.
You may have received emails from the company with subject lines such as:
- EXTENDED: Extra 50% Off Outlet
- ENDS TODAY: Extra 50% off UA Outlet
- Extended 2 more days: Extra 40% off
- [EXTENDED] END OF SEASON SALE
- EXTENDED! 30-50% off sitewide
What Am I Signing Up For, Exactly?
You’re signing up to take part in what’s known as mass arbitration. This process lets hundreds or thousands of individuals bring similar arbitration claims against the same company at the same time. Mass arbitration differs from a class action lawsuit in part because it takes place outside of court and is handled by a third-party arbitrator rather than a judge or jury.
As Under Armour’s terms and conditions require consumers to arbitrate any dispute with the company, attorneys working with ClassAction.org have decided to pursue the matter through mass arbitration.
Does This Cost Money?
No, it doesn’t cost anything to sign up. The attorneys will be compensated only if they win your claim. Their payment will come as a percentage of your award.
How Much Money Could I Get?
There’s no guarantee that your claim will succeed or that you’ll receive any compensation. However, Maryland law stipulates that consumers who have received unlawful emails could be entitled to up to $500.
So, if you’ve received marketing emails from Under Armour within the last two and a half years, fill out the form on this page and sign up today.
