What do we like about HubSpot?
HubSpot builds AI into the user journey from the outset. To research this article, I created a HubSpot account and I was highly impressed with the detailed onboarding process.
As a robust CRM platform, there’s a danger that first-time users can be deterred by the sheer breadth of HubSpot’s capabilities. However, AI is smartly deployed during the setup process to ensure that this doesn’t happen.
The HubSpot onboarding process is guided by Breeze, the platform’s built-in chatbot. Source: Tech.co testing
The setup process is led by Breeze, the company’s flagship AI chatbot. I did experience some momentary technical difficulties, but after refreshing the page, they were resolved.
I also found Breeze a little slow to respond to my inputs. But there’s no denying that it steered me in the right direction and ultimately built a bespoke dashboard to meet my needs. For reference, neither Zoho CRM nor Pipedrive provide this level of hands-on training.
Creditably, HubSpot does not abandon you after your dashboard is set up. Rather, its interface is populated with neat prompts to orient the user, and you can ask Breeze a question any time via a sidebar on the right-hand side of the page.
Breeze is integrated directly into the platform, so you can ask it a question at any time. Source: Tech.co testing
Once I was set up, I wanted to test out HubSpot’s email building functionality. Unfortunately, like most of its contemporaries, HubSpot doesn’t offer any AI content generation tools on its free plan.
However, I was impressed with the interface, which made it easy to put an email together using simple drag-and-drop. For this reason, while the lack of free AI content tools is frustrating, it shouldn’t deter first-time users.
HubSpot utilizes a simple modular approach for its email builder. Source: Tech.co testing
HubSpot’s AI features come to the fore on its paid plans. In addition to blog and social post generators, website builders, and email content assistants, you’ll get access to powerful workflow automation features, including omni-channel marketing automation.
This enables users to sync their interactions across email, social media, SMS, WhatsApp, and more, into one unified interface, so you can deliver consistent, personalized customer experiences at scale.
It’s reserved for patrons of the Professional ($1,300 per month for six seats) and Enterprise ($4,700 per month for eight seats) plans, but it’s a fantastic feature for large B2C businesses with a high volume of customer data.
How much does HubSpot cost?
HubSpot has four pricing plans available, including its free plan. Find out more below.
- Free – Free
- Starter – $9 per month, per seat
- Professional – $1,300 per month, includes six seats
- Enterprise – $4,700 per month, includes eight seats
