Campaign’s Creative Faces to Watch 2026 – Amar Beydoun, Senior Creative Copywriter, Burson
Age: 29
Country: United Arab Emirates (UAE)
Nominated by Mirna Eskarous, Regional Director – The Studio/ Creative Director:
Amar is a senior creative copywriter whose talent is only matched by her ability to challenge you until you question your entire existence, in the best possible way, of course! She elevates every brief by pushing limits, and the resulting award-winning work is always worth it. Already a sought-after force at a young age, her massive track record speaks volumes. Amar isn’t just a creative to watch; she’s the one who makes everyone else want to watch. A truly deserving nominee!
Career highlights
I’ve always known I needed to make use of my overactive imagination and ideas. As a Creative Lead, I’m drawn to ideas that travel across channels and resonate culturally, combining concept-led storytelling with strategic clarity. My background in advertising made me an all-rounder and brought me to Burson Dubai as its first Creative Copywriter, where I expanded into PR-led thinking, shaping conversations, behaviour and perception.
Guiding principles
Learn by listening, trying and failing. I’m a curious soul, forever researching and asking questions. There’s always something new to discover, and that’s what makes every day a bit more interesting.
Side hustle
I’m somewhat of a digital archivist. It’s less a side hustle and more a creative outlet. Raised by artists, I’ve always searched for “my thing”, which made me more attuned to patterns and what deserves to be surfaced, saved or reframed. In a world flooded with content, I try to turn chaos into coherence, focusing on what truly matters and feels human.
Go back to main article: Campaign’s Creative Faces to Watch 2026
