Campaign’s Creative Faces to Watch 2026 – Shohret Ragab Gamila, Bilingual Copywriter, We Are Social
Age: 27
Country: United Arab Emirates (UAE)
Nominated by Jack Rogers, Associate Creative Director:
It doesn’t matter if we’re talking about the latest TV drama, niche Middle Eastern trends, or obscure new slang: there are few pop culture connoisseurs as tapped into social culture as Shohret is.
It’s such a joy to work with someone who’s able to bring their wealth of culture-first insights to their creative, and it shows in her pitch wins and work for clients such as Dubai World Trade Centre, Sony, Babyshop and more.
Career highlights
I’m a bilingual copywriter, social media know-it-all, and chronically online creative with 7+ years’ experience helping brands connect with audiences through sharp content and tactical copy.
My portfolio includes Amazon.ae, Prime Video MENA (where I shaped tone of voice and led engaging content), Switz, Babyshop, and Dubai Festival City, among others.
I love blending storytelling with platform-native thinking, and I turn everyday messaging into content people genuinely engage with, combining sharp instincts with hands-on execution to create work that resonates.
Guiding principles
The price of authenticity is awkwardness and rejection, so just follow your gut, pitch the weird idea, be cringe, and something good is bound to come of it.
And never forget: If there’s a will, there’s a way (to make the most boring of subjects interesting and fun).
Side hustle
Unfortunately, the prophecy didn’t account for me being sleepy most of the time.
But when I’m not, I’m on a never-ending quest to befriend and pet every cat I encounter. I also identify as a silence enjoyer, a movieholic, an avid reader, and a trivia hoarder.
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