Intuit's AI agents hit 85% repeat usage. The secret was keeping humans involved

Intuit's AI agents hit 85% repeat usage. The secret was keeping humans involved


Intuit shipped AI agents to 3 million customers and hit 85% repeat usage — but the key to adoption wasn’t better models. It was keeping human accounting, tax and payroll experts in the loop at critical moments. Here’s how the company built it and what comes next.



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