Assetsaas.io has deployed Check Point Email Security to address email delivery problems for its customers.
The Melbourne-based managed services provider found that many prospective clients were using numerous software applications to send emails on their behalf, often without those systems being properly configured in Sender Policy Framework records. As a result, some businesses faced reputation issues and email bounces, particularly from Gmail accounts, without understanding why.
For Assetsaas.io, this was not just a security issue but also a customer service problem. Clients often saw confusing technical warnings and either ignored them or struggled to resolve them.
The provider wanted a system that could address those issues without disrupting client workflows or forcing customers to deal with technical settings such as SPF, DMARC and DNS records. It also wanted a platform that fit within a broader managed service model covering IT, cyber security, software development, software-as-a-service and marketing.
As part of the rollout, Assetsaas.io implemented the email security product alongside DMARC management tools, security awareness training and cloud protection for software applications. The platform includes unified quarantine, DMARC monitoring and archiving.
Selection factors
Assetsaas.io identified three main reasons for selecting the Check Point system. The first was the product architecture, which it said aligned with Microsoft Exchange rather than sitting on top of existing email infrastructure. That, it said, enabled a more natural user experience, including banner alerts for messages from new senders.
The second was the use of a single management platform. According to Assetsaas.io, that reduced the need for technicians to switch between multiple products and consoles for tasks such as secure email gateway functions, anti-phishing controls, data loss prevention and collaboration security.
The third was deployment speed. After an initial learning period, the company said it could set up new clients in about 10 seconds. It paired the product with a software discovery platform to identify which applications were sending emails on behalf of customers, then used that information to configure SPF records through DMARC tools.
According to Assetsaas.io, that process allowed it to identify email reputation problems and apply fixes within the first month. It also changed how the company discussed the service with customers, shifting the conversation away from technical terms and towards whether business emails were reaching inboxes rather than spam folders.
Operational impact
Assetsaas.io said the system has had both commercial and operational effects. It has built a sales process around email reputation audits, using public records such as MX and SPF configurations to identify gaps before taking on new customers.
The unified platform has also improved efficiency for internal teams, it said. The company added that application programming interfaces within the platform support a broader plan to build an asset management system that checks whether services delivered to customers match contractual commitments.
Assetsaas.io also said it can enable additional tools and absorb the extra cost for 12 months before renewal talks, which it sees as a way to frame discussions around service outcomes rather than product line items.
Mark Boyd, chief executive officer of Assetsaas.io, said the rollout had simplified work for technical staff while making it easier to add tools over time.
“The Check Point platform also simply made it easy adding capabilities. We just decided what we needed and turned those services on, and then our techs weren’t switching between seven different products. They have one dashboard and they are protecting our customers against everything we would want them to,” Boyd said.
Boyd said the company now sees email delivery as a measurable service outcome that customers understand immediately.
“By making email security and deliverability invisible yet provably effective, assetsaas.io has been able to differentiate itself in a crowded market where most providers deliver merely ‘good enough’ service. The result is a sustainable competitive advantage built on measurable business outcomes rather than technical specifications,” he said.
