Jane Lu has released a new miniseries from her business podcast, The Lazy CEO, focused on helping entrepreneurs and professionals build and strengthen their personal brand in 2026.
The announcement:
The new year is the perfect time to set new intentions, especially when it comes to your career. So, to support both entrepreneurs and professionals alike, Showpo founder Jane Lu has introduced a miniseries from her acclaimed business podcast, The Lazy CEO, concentrating on personal branding.
Launching today, each morning this week, listeners will be treated to a short and sharp episode, each exploring a specific topic all about personal branding. Throughout The Lazy CEO: ‘How To Build Your Personal Brand In 2026’ miniseries, Jane will delve into why it is so important to build your personal brand and how exactly to go about it – whether you’re starting from scratch or already are a thriving, but under-the-pump business founder & director.
Jane Lu launched The Lazy CEO in May 2023 as a platform to share her journey of building one of Australia’s most recognisable fashion brands, Showpo. Rather than following conventional routes, she relied on personal branding, storytelling, and a strong connection with her audience of over 600,000. From shipping orders out of her parents’ garage to leading a global business with millions of customers, to being a Shark Tank Australia judge, Jane has grown a brand publicly, authentically, and consistently, a journey few founders can claim.
The miniseries hopes to give listeners an insight on Jane’s own journey but also help theirs, no matter where they may be starting.
Speaking on the launch of The Lazy CEO: ‘How To Build Your Personal Brand In 2026’ miniseries, Jane Lu said: “In 15 years of business, I’ve learned a thing or two the hard way about what it really takes to build a brand. I also know I wouldn’t be where I am today if I didn’t take the risk early on to put my face out there, build my personal brand, post those cringy videos and just show up. I’ve seen how building my personal brand has completely reinvented the wheel for me and opened up so many opportunities, and I can’t wait to share how you can do this too in my miniseries coming to the podcast from today.”
Jane and the Showpo community recently celebrated the brand’s 15th birthday with a modern rebrand and a birthday party that will go down in the history books, showcasing her impact as both a founder and a personal branding expert.
The first episode of The Lazy CEO: ‘How To Build Your Personal Brand In 2026’ miniseries launched today, with new episodes to be released each morning this week. now on the free iHeart app or wherever you get your podcasts.
Source: ARN
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