The Gerety Awards 2026 are now open for entries. Named after Mary Frances Gerety, the copywriter who, in 1948, coined the iconic slogan “A diamond is forever” for De Beers, celebrating her lasting creative impact and emphasizing a female perspective in judging advertising.
Instead of categories, the Gerety Awards are judged by Cuts (like a diamond).
The Cuts
Communication Cut
For brand-led campaigns that use creativity and/or storytelling used to get your message across in any medium. This CUT is for the majority of traditional brand-led campaigns.
advertisement
B2B Cut (Business-to-Business)
For advertising and communication from the B2B sector where creativity is used to promote or sell products and services between two businesses.
Experience Cut
When advertising has brought new experiences to the client transforming the expected. Ad experience is seamlessly executed, and the content is consumed without force, entries optimize the customer experience for even the slightest and most mundane interactions, from product packaging to customer service.
Health Cut
Creativity that helps brands change life for the better and promote personal wellness.
Innovation Cut
Data and tech driven creativity that is transforming the industry. This category looks…
Pharma Cut
We celebrate creativity in communications from pharmaceutical clients, for prescription medications, devices and services in this highly regulated industry.
Media Cut
The latest and very best use of Media both traditional and new to reach clients Advertising and media planning that uses media, including digital, ambient, stunts, guerrilla marketing, installations etc. in an original way.
Works for Good Cut
For work with a purpose that benefits users and the world as a whole. Entries celebrating creativity that positively impacts culture and helps progress the world. Works for Good entries go beyond impacting brands by offering a public service element.
Effectiveness Cut
Work that has achieved measurable impact in meeting business objectives and fulfilling a brand’s purpose effectively.
Moments Cut
For work that defines the moment. Creativity that captures the world as it happens. From campaigns made for global events like the Football World Cup or Olympics, to brand reactions that turn a cultural spark into something unforgettable, this Cut honors the ideas that move fast, feel relevant, and leave a lasting mark.
Along with “Of the Year” categories, there are also Regional awards presented across six regions: Asia, Australia / New Zealand, Europe, the Middle East / Africa, North America, and South America.
Deadline Dates
- Early Bird: January 5 – March 13
Standard Fee: March 14 – April 17
Final Deadline: April 18 – May 15
To enter this year’s awards or to learn more, visit: http://www.geretyawards.com
