Both, but in almost 100% of cases, you’ll require ongoing work to see ongoing success. Remember, your competitor is likely still spending, and Google isn’t sitting still either. They’re using AI and other learning to tweak their algorithms, requiring us to adjust at a moment’s notice.
One-time work is typically designed to ensure the building blocks for SEO are in place within your digital assets. This could include technical improvements or cleanup of your website code, small on-page changes, navigational adjustments, etc. While these changes improve your site’s ability to rank, they are likely not enough to earn and maintain a high ranking.
When you add ongoing SEO work by an expert SEO agency to your one-time improvements, there is a much higher likelihood of success. SEO is constantly evolving, and competitors are constantly improving. It’s vital that you stay in the race.
When you connect with one of our specialists, we can inform you whether one-time changes will allow you to meet best practices and improve your results.
