Labor Day! It’s a time of fun and joy and ideally…. of profit for the smart folks as well! Thing is…
What if you waited until the Labor Day Weekend before even thinking of what to sell/advertise/mail for?
Well! Let’s tackle things like so. Begin with:
First Things First: What Should You Sell?
You cannot run a sale if you have nothing worth selling.
Yep, I know… that’s kinda sorta obvious BUT stay with me here – too many affiliates panic on holidays and slap “SALE!” on random stuff. Buyers smell that like burnt corn on the grill. Let’s be smarter.
If you’re an affiliate, things are actually kinda sorta easier than not! Plenty of vendors run discounts around Labor Day. Think of ClickBank, Amazon, WarriorPlus, JVZoo; they love taking advantage of the holidays!
So your job as an affiliate marketer is to really look for the good stuff for your audience. Promote products that are both useful and timely! A 90% markdown on a knitting course might look exciting (especially if you yourself love knitting), but if your list is made up of traffic-hungry marketers?
Gnope! Wrong fit. Always choose offers that align with what your audience is itching for.
And Product creators? You’ve got an even easier road!
That evergreen product gathering dust? Shine it up. Offer a quick discount. Add urgency. Done!
You don’t need to invent a new monster just for Monday; instead, dust off a bestseller, call it a Labor Day Flash Deal, and suddenly it looks fresh again. Remember – buyers rarely care how old an evergreen product is. They care about whether it solves a problem today.
And that brings us to:
What Works Best for Labor Day Promotions?
Think seasonal psychology!
Labor Day is the “end of summer, back-to-business, back-to-school”” moment. Parents are shopping for school supplies. 9-to-5ers are dreading their alarm clocks again. In a nutshell, perhaps walnut, people want shortcuts, time-savers, and tools that make their life smoother.
That means products that help people:
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Get organized
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Start strong in September
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Save time
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Make money faster
Will fly out the door much faster!
Affiliates? Look for offers with headlines like “Back-to-Business,” “Fast Results,” or “Launch in Days.” See what benefits are offered to your list (always take into account your list and remember – no matter what, you are NOT your list. But that’s another topic for another day).
Creators? Position your own product as the “fuel” to hit the ground running once the vacation haze clears.
Next, consider:
Should You Discount or Bonus It?
That’s a very good question. And the answer is – both work.
Discounts are the lazy genius option. Slash 40%, toss in a countdown timer, and people jump. But eeeeek! Now you’re training your buyers to wait for sales.
And that, dear reader, is NOT always ideal.
Bonuses, though? That’s your secret weapon. Keep your price…
… But add something exclusive for the holiday weekend only. It could be a PDF checklist, a quick-start video, or even an older product from your vault. The magic is the deadline – “Grab this before Labor Day ends.” Buyers hate missing out. Oh my dear florbyeetoes, do they hate it!
Creators: if you must discount, make it clean. Think of something like: “Normally $97, today $47 – gone after Monday! And here’s why you want to take advantage of this: (and then list all the benefits)”
And no, you don’t have to do math games. Nobody wants to figure out if they’re saving 37.3%. Simple always wins.
But there’s one other thing to consider, and that is:
How to Match the Offer to the Holiday Vibe
Seriously speaking? “Labor Day Affiliate Toolbox Pro” is 50% off – boring. But when you make it FEEL tied to Labor Day? The context matters!
So instead of “Get Affiliate Toolbox Pro at a discount,” consider instead: “Before you drag yourself back to the work grind, set up this tool/process/plan/etc and make next month’s mornings not only easier but more fun as well!” Same product, different framing.
Remember, you are NOT just “selling stuff.” Instead, you’re slipping your product into the buyer’s current mood. Labor Day is relaxation plus looming responsibility plus bingeing on TV series while writing reports like this.
Lean into that! “This sale makes your September smoother and yet produces more (whatever it does).” “Grab this today; next-week you will be thanking you bigtime!” See what I did there?
Wrapping Up the What-To-Sell Phase
Before you even write a single promo line, get your mooses (the ducks are on strike) in a row.
Pick one product. Frame it as a holiday-specific deal. Decide if it’s a discount or a bonus. And lock in that angle: Labor Day is about “last call for summer” and “gearing up for what’s next.”
Once you nail the offer, then we talk promotions. Because an offer without eyeballs is just a sad coupon sitting in the corner.
What’s that? You now know what you’ll be promoting? Excellent! Move now to:
Email Like You Mean It
Email is your steak and ribs here. If you have a list, it is your #1 Labor Day weapon! But do not send once and vanish. People skim. People forget.
Here’s a timeline:
- Saturday: Launch. Subject: “It’s Live – Labor Day Flash Sale.”
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Sunday: Story angle. Subject: “What I Realized About September…”
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Monday Morning: Final day. Subject: “Labor Day Deal Ends Tonight.”
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Monday Evening: Urgency blast. Subject: “Last Call – Hours Left.”
Each email = short, punchy, human. Pretend you’re texting a friend: “Don’t miss this!” That’s the energy you want to display.
Then consider a:
Social Media Push
Social is your second megaphone.
But be human about it all, of course… Nobody likes spam on holidays.
On Facebook, post casually on your wall: “Quick heads-up – I set up a Labor Day flash deal. Ends tonight. Want the link?” Invite curiosity (and of course, include a wee bit more details than I just shared).
On Twitter/X, it depends. Do you have a following? Consider creating a “Labor Day Flash Sale: [Link]. Midnight cut-off. And look at it includes! etc.etc.etc.”
The thing about X is, however… your audience *knows* how *you* sound. So make certain that your voice carries through whatever it is you’re bundling together. For example, @godofprompt recently posted about 20% off their $150 AI Prompt bundle. Now I had bought it AT $150 (and it’s really worth it!)… seeing that extra discount to me just shows smart marketing.
On TikTok or Instagram, record a 30-second clip. Talk to camera. Smile. “While you’re relaxing this Labor Day, I put together a deal that makes your September smoother. Link’s in bio.”
After all, don’t forget: Personality sells. Always!
Now, about that Labor Day deadline…
Scarcity Done Right
Deadlines are your friend. Do you realize that?
“Ends Monday at midnight” is blah. Massively blah!
Why? Simple!
Everyone uses it! Buyers see it, shrug, and think, “Yeah, sure, whatever.” There’s no emotional pull. No picture in their head. No bite. Urgency has to feel like they’ll lose something painful if they don’t act. Otherwise, they put it off – and poof, no sale.
How to Upgrade Urgency the RIGHT Way
Instead of flat “Ends Monday,” you anchor urgency to:
Loss of Savings – Make Them Feel the Burn
“Wake up Tuesday and the benefits you’ll gain from this will cost you $50 more! The same goodness, the same superior results… Just heavier on your wallet.
Imagine kicking yourself then while sipping cold coffee, knowing you could’ve used the savings for your other desires… ouch!”
Loss of Exclusivity – Fear of Never Again
“Why hurry? Well, my Labor Day Traffic Pack (the one that gives you (and then you list 3 benefits) disappears Monday night. Vanishes!
I’m not even hiding it behind a secret link; I’ll be deleting it like last summer’s flip-flops. Wait too long and you’ll never even see it again at these savings… savings you could put towards what you value the most!”
Loss of Advantage – Picture Them Falling Behind
“Skip this and watch everyone else glide into September with a head start.
But you? Unfortunately, you’ll still be fiddling with the same problems that this (product) solves! It’s like showing up to a marathon with flip-flops while your competitors are already half a mile ahead. Don’t you deserve the same edge”
Loss of Access – Shut the Door Hard
“Monday night, this page doesn’t go ‘on pause.’ It doesn’t ‘take a nap.’ It’s gone. Deleted. History! Door locked, key thrown in the barbecue pit. And you’ll be stuck outside, peeking through the window while others are profiting/benefiting from/enjoying what you missed.”
The Real Secret Though?
Urgency isn’t the clock. It’s the pain of missing out!
Tie your deadline to something tangible – higher cost, lost bonus, lost advantage, or no access. That’s when people stop scrolling and start buying.
Again, make sure to add a countdown timer if your page supports it. If not, just hammer the deadline in your sales copy. Buyers do not act unless they feel the clock ticking (which I will admit – is VERY annoying but alas, very true as well).
Important: do NOT extend the sale!
Nothing kills credibility like “One Day Only!” lasting all week.
Hold the line. If they miss, they’ll be more inclined to buy during your *next* sale.
And don’t forget:
Shine a Spotlight on Your Bonus!
Bonuses sell the undecided. Do not hide them!
Instead, put them right under your headline. “Labor Day Only – Cut Your Traffic Struggles in Half With This Swipe Vault!” Even tiny bonuses feel premium if they’re exclusive.
And affiliates? Consider listing 3 reasons why your bonus makes the product even better, and why they should purchase from *you* compared to anyone else.
ie, something like:
Three Examples Done Right
Example 1: Affiliate for a Funnel Builder
Bad: “You’ll also get my Quick Start Guide.”
Better: “Most people buy this funnel builder and then get stuck staring at a blank page. My bonus includes 10 pre-written templates I’ve personally tested – so instead of wasting days, you’ll have your first funnel online tonight. And since nobody else has my templates, you’ll only get this advantage if you buy through me.”
Why It Works: Shows the pain (blank page), solves it (templates), and makes you the only logical choice (exclusive edge).
Example 2: Creator Selling a Traffic Course
Bad: “Labor Day Bonus: My Traffic Cheatsheet.”
Better: “Plenty of people can teach you traffic theory. Yawn. My bonus is different – it’s my personal ‘Holiday Traffic Spikes’ checklist I’ve used to double opt-ins every Labor Day for 4 years straight. You’re not just learning traffic. You’re literally hijacking the exact playbook I use to cash in on weekends like this. That’s why buying from me isn’t optional. It’s obvious.”
Why It Works: Proves experience, adds exclusivity, and positions YOU as the authority.
Example 3: Affiliate for an Email Autoresponder
Bad: “You’ll also get my Email Subject Line Pack.”
Better: “Sure, you could buy this autoresponder through anyone. But my buyers get the unfair advantage – a subject line vault I’ve used to crank 47% open rates on holiday weekends. You’re not just getting software. You’re getting me handing you the keys to crack inbox apathy wide open. And that edge is only available if you click my link.”
Why It Works: The bonus isn’t fluff – it proves why YOU are the only affiliate worth buying through.
And don’t forget…
Inject Personality Everywhere!
Holiday promos are loud. Everyone’s shouting “SALE!” like seagulls fighting over French fries.
If you sound like them, you vanish into the noise. Personality is your foghorn. Buyers don’t want another robotic pitch – they want to feel like a real person is talking to them.
So BE that person!
Crack a joke about hot dogs. Compare your bonus to duct tape that holds the entire barbecue together. Tell them you nearly spilled ketchup on your laptop while writing the email. These tiny human touches turn bland copy into something buyers remember.
And the *best* part? Personality isn’t “extra!” It’s *you*. When you sound like a friend, people trust you more. When they trust you, they buy. Simple as that. Think less “corporate brochure,” more “buddy nudging you with a burger saying, hey, don’t miss this deal.”
Conclusion
Labor Day doesn’t need complicated funnel diagrams or a week locked in Canva making graphics nobody notices. It needs one clear product, a holiday-tied hook, urgency that stings if missed, and your personality woven through every word. That’s it. No fluff. No overwhelm.
Affiliates – grab a vendor deal your audience already craves, slap on a bonus that proves you are the obvious choice, and fire it off with urgency. Creators – dust off your evergreen gem, tie it to the “back-to-business” vibe of September, and hammer home the consequences of waiting.
The end result? You enjoy your burger, your iced tea, maybe even sneak in a nap – while sales ping your inbox like fireworks. Not because you overplanned. But because you acted fast, tied it to the holiday, and talked like a human.
See how doable that is? See how much lighter it feels when you ditch the “perfect launch” idea and just sell with personality and urgency?
So now, it’s your move!
Labor Day cash is still sitting there waiting. Start looking for it today.
Enjoy!
