Instagram is expanding its efforts in the creator space, launching a global marketing campaign called “Anyway” that is meant to encourage users to take chances and get creative on its platform.
Coinciding with the campaign, the Meta-owned platform is also rolling out a slew of new features and products meant to further what Adam Mosseri, the head of Instagram, frames as an effort to get people to take that leap of faith and share their creativity with the world.
“I want Instagram to be a place where people come together over creativity. To do so, we need to evolve as creativity evolves,” Mosseri says in a blog post. “I want Instagram to be a place where you can overcome self-doubt, and just make it, share it, do it anyway.”
That includes expanding Trial Reels, which lets users test out content with people that don’t follow them, to everyone on…
