NEW YORK CITY, NY / ACCESS Newswire / March 27, 2025 / Selzy, an email marketing platform, has released new research highlighting the crucial role of email marketing integrations in optimizing marketing strategies, enhancing personalization, and driving customer engagement. By examining its clients in 2025, Selzy revealed that 60% of marketers consider integrations the most important feature when selecting an automation provider. According to Verified Market Research, the integration platform as a service industry was valued at $6.68 billion in 2024, and it is expected to reach $61.67 billion by 2031.
Email Marketing Integration: Report by Selzy
