TikTok, known as Douyin in its home market, was launched in China in September 2016. It quickly started to gain traction in China and parent company ByteDance launched an international version the following year.
Originally launched as a short-form video sharing platform, primarily for lipsyncing and dancing videos, TikTok has grown into a fully-fledged video service with content available for all types of viewers.
ByteDance had prior experience on running wildly popular apps, as the operator of AI-powered news aggregation platform Toutiao. Zhang Yiming, the founder of ByteDance, incorporated a similar AI-model into TikTok, which is able to identify a user’s interests and feed them more relevant videos.
TikTok App Report 2025
Want to dive deeper into the most talked about app on the planet? Our TikTok report includes detailed breakdowns on the app’s revenue, usage, demographics, downloads and benchmarks.
TikTok Overview
TikTok Revenue
TikTok has rapidly increased its revenue generation in the past few years. In 2023, it generated $23 billion annual revenue.
TikTok revenues 2017 to 2024 ($mm)
TikTok revenues 2017 to 2024 ($mm)
Source: TikTok Report
TikTok Revenue by Type
TikTok makes the vast majority of its revenue outside of China through advertising.
TikTok revenues by type 2018 to 2024 ($mm)
TikTok Users
TikTok reached 1.6 billion users in 2024, a 6.1% increase on the previous year.
TikTok users 2018 to 2024 (mm)
TikTok users 2018 to 2024 (mm)
Note: Values taken in Q2 of the respective year. Source: TikTok Report
TikTok Users by Region
TikTok has high amounts of usage in all regions and has over 700 million users in Asia-Pacific region, which does not include China and India.
TikTok users by region 2018 to 2024 (mm)
Source: TikTok Report
Douyin Users
Douyin, the Chinese version of TikTok, has 766 million daily active users and is one of the most popular apps in the country.
Douyin daily active users 2017 to 2024 (mm)
Source: CNBC
TikTok Downloads
TikTok was the most downloaded app in 2024 with 773 million downloads. It has been downloaded over five billion times since launch.
TikTok downloads 2017 to 2024 (mm)
TikTok cumulative downloads 2017 to 2024 (mm)
Sources: Apptopia, Data.ai
TikTok Age Demographics
A majority of TikTok users are aged under 30, with the largest age bracket aged between 20 and 20 years old.
TikTok worldwide age demographics 2024 (%)
Note: Individual country demographics available in TikTok Report. Source: App Ape
TikTok Gender Demographics
TikTok is used by more women than men, but that gap is closing as it loses its stigma for being an app for teenagers and dancing.
TikTok worldwide gender demographics 2024 (%)
Sources: App Ape, Bloomberg
TikTok vs Social Apps: Users
TikTok is far behind Facebook’s big three and YouTube, but it has increased its active users quicker than any other social app over the past four years.
Social app active users 2024 (bn)
Want to learn more about social apps? Check out our Social App Report
TikTok FAQ
What is TikTok’s global internet penetration?
TikTok is used by 23% of global internet users aged 16 to 64 (GlobalWebIndex)
What countries is TikTok most popular in?
Outside of China, TikTok’s largest markets are the US, Indonesia and Brazil
How many users did TikTok have in India before it was banned?
TikTok had 190 million users in India, making it the app’s second largest market behind China
How many times has TikTok been downloaded?
TikTok reached five billion downloads in 2024. It was the seventh-most downloaded app of the 2010s (Data.ai)
What is TikTok’s peak quarterly downloads?
TikTok had 315 million downloads in Q1 2020, which is a record for quarterly downloads not including Chinese third-party app stores (SensorTower)
What is TikTok’s valuation?
TikTok was valued at $50 billion without the algorithm sale in 2025 (Wedbush Analysts)
What is ByteDance’s valuation?
ByteDance was last valued at $400 billion, however trading in private markets has exceeded $480 billion (SCMP)
