Mobile accessibility is important because people are checking email on their phones and they need it to open instantly and appear flawlessly for complete comprehension and interaction.
While email marketing might seem like one of the oldest forms of communication, that doesn’t prevent it from being the first of its kind in the online realm. For example, because so many people check their email on their phones, mobile optimization is essential to any email marketing campaign’s success. If an email can’t be viewed on the small screen, it’s going to be deleted or passed over in an instant.
Similarly, as important as it is to optimize an email to get it received once it drops into someone’s inbox, it’s just as important to ensure that it gets there in the first place and that’s where Warmy.io comes in. Warmy.io helps companies optimize deliverability, and its email warmup feature will get campaigns into the inbox versus the spam box.
The Rise of Mobile Email Consumption
Email consumption on mobile is through the roof. For example, 58% of all emails are opened on mobile. In addition, this is the most common way to check email. Therefore, designing templates with a mobile-centric approach happens frequently these days for brands to connect with their audiences. Mobile accessibility is important because people are checking email on their phones and they need it to open instantly and appear flawlessly for complete comprehension and interaction. If your email isn’t mobile accessible, you’re guaranteed to annoy a large portion of your potential email audience. One email that they can’t read or see is hardly getting read the second time lost chance if it wasn’t accessible the first time.
Best Practices for Mobile-Friendly Email Design
A few recommended strategies for developing mobile-optimized emails that encourage effortless reading, interaction, and transferral are as follows. The concept of mobile-optimized emails stems from responsive design. Responsive emails are those that, regardless of what screen size the recipient is reading the email on, transform and fit to the appropriate viewing size. Ensuring that recipients don’t have to pinch and zoom to see an overly small font or overly large image on their screen is critical for reducing reader annoyance. In addition, use short subject lines. Since mobile cuts off even more letters than desktops, punchy, short subject lines are easier to read visually. Keeping your subject line within 30-40 characters allows your correspondence to be seen.
Make your call-to-actions (CTAs) thumb-friendly. As more people check their email on mobile, it’s important to note how many access it with their thumbs. Therefore, making CTAs bigger and easier to press and finger positioned makes it much more accessible. An easy button with actionable terms like “Shop Now” or “Learn More” gives your reader the ability to respond to your email. Furthermore, use a readable font and proper spacing for facilitation. If your email is in a minuscule font and jam packed, people won’t want to read it. A minimum of 14px for body copy and 22px for headings ensures that people on their phones can easily read what you’ve written.
Why Email Deliverability Matters in Mobile Optimization
It’s not enough for your email to look good; it has to work, too. Ensure that you’re sending to proper inboxes. There’s no use in having a stunning mobile-responsive, mobile-friendly email if it gets sent to spam. Therefore, email deliverability is essential in effective email marketing. An email warm-up tool is necessary for sender reputation which is the critical component of deliverability. The ultimate tool for this is Warmy.io.
The ultimate aspect of Warmy.io is that it automatically sends more and more emails over time with more and more pretend engagement so that email service providers recognize an account as a legitimate, reputable account. This reduces the likelihood of going to spam and increases the likelihood of arriving in the inbox where it works best and can actually be seen.
The Benefits of Mobile Optimization in Email Marketing
Thus, the benefits of having your emails be mobile responsive are countless and will contribute to the success of your campaign. For example, mobile-responsive emails increase engagement. When someone is able to read your email while away from their desktop, they’re more likely to follow through on a CTA, explore more of your information, or even check out your website. Furthermore, mobile-responsive emails increase usability.
When an email is aesthetically pleasing on their screens, it shows them that you’re a professional company who understands and this provides increased customer satisfaction. Ultimately, mobile-compatible emails are more likely to convert. When people can click a button and be forwarded to a quick ask, they’re more inclined to do what the email requested, make a purchase, sign up for a webinar, or download a PDF. There’s no going back from mobile.
Combining Mobile Optimization with Deliverability for Maximum Impact
Email marketing works because of exquisite design and successful deliverability. Exquisite, eye-catching, responsive, action-inspiring, mobile-friendly emails capture interest and foster action. However, they are all but guaranteed to land in the inbox of intended recipients thanks to Warmy.io. When both these components are involved in your email marketing campaign, it creates a seamless experience.
For instance, an omnichannel retailer deploys a marketing email with an eye-catching subject line, a responsive design, and a “Shop Now” button that can be easily clicked with a thumb. Simultaneously, the retailer uses Warmy.io to warm its email domain so that this email lands in the desired inbox and not the spam folder. Everything works together. Your success in email marketing also helps you, but you’re helping your customers, too.
Conclusion
Mobile email marketing is unavoidable. When people check email on their phones, it requires responsive design and brief subject lines and CTAs meant for thumbs. Yet it’s more than just design – it concerns access to the actual inboxes. Essential to the formula is Warmy.io; their email warm-up service enhances deliverability and maintains your sender reputation. So, with mobile optimization and guaranteed deliverability, your email creations come to life in the aesthetic masterpiece that is email and, in the long run, increases engagement, conversion, and ultimately, retention. Mobile optimization is the wave of the future in a world that is all mobile.
