Copywriter’s Creative Job Portfolio For Swiggy Instamart (Image Source – LinkedIn)
A Chhattisgarh-based copywriter, Pranay Awadhiya, took an unconventional approach to applying for a job at Swiggy Instamart. Instead of submitting a traditional resume and cover letter, he showcased his creativity through a series of witty, ad-style graphics on LinkedIn.In his LinkedIn post, Awadhiya shared six slides as part of his unique job application, captioning them: “Hello Swiggy Instamart, I saw that you are hiring a copywriter! So, here is something for you.”
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The first slide, designed in Swiggy’s signature style, read: “LinkedIn se pata chala, Swiggy Instamart is hiring a copywriter, toh main bhi aagaya apne creativity ka order lekar.” (“I found out on LinkedIn that Swiggy Instamart is hiring a copywriter, so I’m here with my order of creativity.”)
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He further emphasised why Swiggy should consider him, stating: “Know me better, kyunki apne future copywriter ko janna bhi toh zaroori hai.” (“Get to know me, because knowing your future copywriter is important too.”)
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Showcasing his wordplay skills, he humorously described himself: “Nature se soft aur skills se crispy hoon. Client ke options aur Swiggy ke notifications ke ishaaron pe naachta hoon.” ( “Soft by nature and crispy by skills. I dance to the cues of client requests and Swiggy notifications.”)
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Comparing his creativity to Swiggy’s stocked inventory, he wrote: “Meri creativity grocery ki tarah stocked rehti hai, bas add to cart karne ki deri hai.” ( “My creativity stays stocked like groceries—just waiting to be added to the cart.”)
To express his enthusiasm for the company, he reimagined a popular song with a Swiggy twist, “What people sing – Sweety Sweety Sweety, tera pyaar chahida. What I sing – Swiggy Swiggy Swiggy, tera pyaaz chahida, bread doodh aur atta, sab kuch ghar pe chahida!”
To wrap up his application, he drafted a quirky bio for Swiggy Instamart and ended with a playful nod to Kareena Kapoor’s iconic dialogue from Jab We Met, “Aap hire karne ke liye convince hogaye ya main aur slides add karoon?” (“Are you convinced to hire me, or should I add more slides?”)
His post has gained traction on social media, sparking varied reactions from netizens. One user commented, “I genuinely think this will work!” while another, impressed by his creativity, wrote: “You may get confused between dhaniya and pudina, but I don’t see any confusion in your work. So creative!”
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Originally Appeared Here
