Microsoft announced two new AI sales agents for Microsoft 365 Copilot aimed at transforming revenue operations for businesses. The agents, available in public preview this May, will integrate with both Microsoft Dynamics 365 and Salesforce CRM systems.
The Sales Agent autonomously converts contacts into qualified leads by researching prospects, scheduling meetings, and engaging with customers around the clock. For simpler transactions, it can even complete sales independently. The agent personalizes interactions by accessing CRM data, company resources, web information, and Microsoft 365 communications.
Complementing this, Sales Chat accelerates sales cycles by providing actionable insights from various data sources. Representatives can receive risk assessments for deals, meeting preparations, and strategic plans through natural language prompts, eliminating the need to navigate CRM interfaces directly.
Microsoft reports widespread adoption, with nearly 70% of Fortune 500 companies utilizing Copilot and over 400,000 custom agents created last quarter using Microsoft Copilot Studio. Success stories include Vodafone, which projects doubling or tripling its proposal response capacity, and Campari Group, which reduced marketing copy costs by 18%.
ANS CEO Richard Thompson noted a 133% year-over-year revenue increase per sales representative after migrating from Salesforce to Dynamics 365 Sales, with an additional 30 minutes saved daily and 20% increased pipeline generation after implementing Microsoft 365 Copilot.
To support adoption, Microsoft is launching the AI Accelerator for Sales program on April 1, offering expertise in CRM migration, seller adoption, and AI agent customization.
