Email Marketing Performance Statistics and Facts (2025)

Introduction

Email Marketing Performance Statistics: Businesses can use many email marketing stats to improve their strategy. If a company uses an email marketing tool, it can track how well its emails are doing in different areas. In 2025, email marketing is still one of the most budget-friendly ways businesses connect with their audience. When used correctly, it can boost engagement, bring in more sales, and help build loyal customer relationships.

By checking key numbers like open rates, click-through rates, and conversion rates, companies can see what’s working and what needs to change. As email habits shift, keeping up with the latest stats in 2025 is important to stay competitive. This article will shed more light on Email Marketing Performance Statistics.

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• More than 361 billion emails are sent daily, and this number is expected to grow to over 408 billion by 2027.
• Email Marketing Performance Statistics stated that Gmail is the most popular platform, with 1.8 billion users out of the 4.48 billion email users worldwide.
• Email marketing has a strong return—it can earn up to $42 for every $1 spent, much better than most social media ads.
• About 84% of shoppers say that watching a brand’s video helped them decide to buy something or sign up for a service.
• About 88% of people check their email daily, but 69% will unsubscribe if they feel bombarded with too many messages.
• Around 61% read emails on their phones, and 70% delete emails in less than 3 seconds if they’re not well-designed.
• Customized emails get much better results, leading to 6x more clicks and purchases than general ones.
• Among those who use mobile devices to check email, 81% prefer to open emails on their smartphones, while 21% prefer tablets.
• Almost 97% of email users get spam, and sending too many emails or ones that look suspicious can get them marked as spam.
• Email plays a big role in shopping decisions—it influences 66% of consumer purchases and is the top strategy for 59% of marketers in the B2B space.
• Email traffic continues to rise, passing 361 billion messages daily in 2024. With an expected 4% yearly increase, it will reach 376 billion in 2025.
• By 2027, the average person might receive close to 90 emails each day.
• Email Marketing Performance Statistics stated that 68% of marketers see email as their main marketing approach.
• Digital marketers ranked email marketing as the most successful way to build brand awareness, get leads, convert customers, and keep them returning.
• 49% of marketers said they send over 500,000 emails each year.
• 43% of companies running email campaigns have a special team of 2-3 people.
• Nearly 88% of marketers use email campaigns as an important marketing tool.
• Only 15% of digital marketers currently use emails for abandoned carts.
• 43% of email marketers find birthday email campaigns very useful.
• Regarding conversion rates (people making purchases), the firearms, weapons, and sports industries were tied at 11%.

What is Email Marketing?

Email marketing is a powerful way to promote your business online by sending messages to a group of people through email. It helps you build strong connections with your audience while sharing details about your products or services.

This type of marketing lets you focus on specific groups based on their interests, actions, or background. That means you can send the right message to the right person at the right time, which often leads to higher engagement, more conversions, and better sales. Email marketing keeps your audience updated about your brand, helps turn leads into customers, and boosts your revenue in the long run.

Email marketing isn’t overrated, and it’s not going away anytime soon. It’s still one of the most successful ways to market your business. Even though some people think email is outdated, the stats show a different story.

Email brings a higher return on investment (ROI) than any other kind of marketing. It’s a direct way to connect with your audience, and you can customize your messages to give each subscriber a personal touch.

Plus, email marketing is low-cost and easy to track. You can quickly see how your campaigns are doing and use the data to make better choices.

Types of Email Marketing

Businesses can reach their customers through email. Some email types are more helpful than others, depending on the goal. Here are the most common ones:

#1. Promotional Emails

These emails are used to push sales and boost business. They usually include special offers, discounts, new product announcements, or big promotions—examples: coupon codes, product launches, or limited-time deals. The goal is to encourage people to spend money.

#2. Newsletters

Newsletters are sent regularly, like every week or month, and share updates such as blog highlights, helpful tips, industry news, or articles. Instead of selling, they aim to keep the audience informed and connected with the brand.

#3. Welcome Emails

These are the first emails sent when someone joins your email list. A strong welcome message introduces the company, shows what subscribers can expect, and helps start a good relationship. It sets the tone for future communication.

#4. Cart Reminder Emails

When customers add products to their cart but don’t finish the checkout, these emails remind them to return and complete the order. By giving shoppers a little nudge, these messages help recover lost sales.

#5. Reconnect Emails

These are sent to people who haven’t opened or clicked emails. The idea is to win them back with fresh offers, recent products, or exciting updates. This helps businesses stay in touch with inactive customers.

#6. Onboarding Email Series

Also called drip campaigns, these are a set of emails sent over the first 30, 60, or 90 days to help new customers get started. They may include how-to guides, answers to common questions, product tips, and community info.

#7. Holiday or Event Emails

These emails are tied to special occasions or events like Black Friday, Valentine’s Day, or business expos. They offer themed deals, gift suggestions, or event news to fit the season or occasion.

#8. Review Request Emails

After someone buys something, these emails ask them to rate or review it. Feedback helps companies improve and gives new shoppers more trust. These emails usually get good open rates because people like sharing their opinions.

Email Marketing Usage Statistics 2025

• Email Marketing Performance Statistics stated that more than 3.13 million emails are sent every second.
• It’s estimated that there are over 7.9 billion email accounts worldwide.
• Gmail is the most widely used email provider, with 1.8 billion active users globally.
• The average person has at least 1.86 email accounts.
• Almost 99% of email users check their email daily, with some checking up to 20 times daily.
• Consumers spend about 10 seconds reading brand emails.

(Reference: emailtooltester.com)

• Email is often the first thing people do online; 58% of users check their email before they check social media or the news.
• Checking email is often done while doing other things. People check their email while watching TV (69%), in bed (57%), and even during vacations (79%).
• In the U.S., 89.45% of people over 15 use email. Around 90% of those aged 15 to 24 use email, and 93.6% of those aged 25 to 44 also do so. For people aged 45 to 64, email usage drops to 90% (still a large majority), and for those over 65, the rate is 84.1%.

(Reference: emailtooltester.com)

• Almost 99% of email users check their inbox daily, with some checking it as many as 20 times a day. Of these users, 58% check their email when they wake up.
• 40% of consumers say they have at least 50 unread emails in their inbox.
• The latest data on email usage in the U.S. shows that 90% of people over 15 use email. The highest usage rate is among those aged 25-44, at 93.6%. Email usage is 90% or higher for the 15-24 and 45-64 age groups. The only group with a lower rate is those over 65, at 84.1%. (Statista)

(Reference: porchgroupmedia.com)

• Email Marketing Performance Statistics stated that almost 99% of consumers check their email daily.
• 58% of consumers open their emails right after waking up.
• Around 20.41% of emails are opened within the first hour after delivery.
• 59% of Millennials use their phones to check emails, while 67% of Gen Z do the same.
• 74% of Baby Boomers think email is the most personal way to receive brand messages, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z.
• 91% of women in the U.S. use email, compared to 89% of men.
• People aged 35 and older spend about 5 hours a day using email.

Mobile Email Marketing Statistics

• Smartphones and tablets make it easy for people to check their emails while moving.
• Email Marketing Performance Statistics stated that, depending on your industry and audience, anywhere from 26% to 78% of your emails could be opened on mobile devices.
• The trend of using mobile devices for email is expected to keep growing. 67% of Gen Z say they mostly check their email on smartphones, compared to 59% of Millennials, 53% of Gen X, and 36% of Baby Boomers.
• Among those who use mobile devices to check email, 81% prefer to open emails on their smartphones, while 21% prefer tablets. Smartphones lead the way when it comes to mobile email usage.
• But just because people check email on smartphones doesn’t mean they aren’t using desktops, either.
• In fact, 23% of consumers who open an email on a mobile device will open it again later, usually on their desktop.

(Reference: hubspot.com)

• Campaign Monitor found that if an email is read on a mobile device and opened again on a desktop, the chances of the user clicking through increase by 65%.
• This shows the importance of ensuring your emails are mobile-friendly, as many people check them on mobile devices.
• Email Marketing Performance Statistics stated that 50% of people will delete an email if it’s not mobile-optimized. So, your effort could be wasted if your email campaigns aren’t designed for mobile.

(Reference: hubspot.com)

• The good news is that most email marketing platforms, like Constant Contact and Brevo (formerly Sendinblue), provide responsive email templates that ensure your emails look good on any device.
• Also, email marketing services let you automate your campaigns.
• Email automation is necessary for businesses because it saves time and increases revenue. Automated emails generate 320% more income than non-automated ones!

Email Marketing Strategy Statistics

• The main goals for email marketing are product awareness and promotions, with 16% of marketers saying these are their top priorities. Customer retention and newsletters are tied for second place, with 14.6% of marketers choosing each.
• When measuring success, 26.5% of email marketers track conversion rates, and 24% focus on click-through rates (CTR), making these the second most important metrics after open rates.
• Email Marketing Performance Statistics stated that 52% of email marketers use personalized email campaigns, while 48% intend to add email automation to their strategies.

(Reference: optinmonster.com)

• 55% of marketers use emails to boost sales, but only 44% use them for lifecycle marketing, like improving customer loyalty, encouraging repeat purchases, and retaining current customers.
• Only 9% of marketers say their email marketing platform works well with other online tools.
• 34% of marketers using generative AI say they use it to write email marketing copy, making it the most popular use for AI in email campaigns.
• Email Marketing Performance Statistics stated that 18% of email marketers provide temporary email opt-outs, and 47% plan to introduce this feature soon.
• 35% of marketers want to send more automated emails in the future.

Email Marketing Metric Statistics

(Reference: hubspot.com)

• Email Marketing Performance Statistics stated that marketers mainly focus on two key email stats: 34% track click-through rate and 31% check open rate.
• Most marketers say their emails are opened by 46% to 50% of people. On average, the click-through rate (when someone clicks a link inside an email) is between 2.6% and 3%. The general click rate (all clicks, not just on links) ranges from 7% to 9%.

(Reference: hubspot.com)

• Email Marketing Performance Statistics stated that the ideal time to send a marketing email is between 9:00 AM and 12:00 PM EST, with the next best window being from 12:01 PM to 3:00 PM EST.
• The least effective time is between 1:00 AM and 3:00 AM EST.
• As for how often emails reach people’s inboxes, the average delivery rate is 85.7%, according to Email Tool Tester (2023).
• Gmail leads with a 95% delivery rate, followed by Microsoft at 91%, Yahoo at 81%, and AOL at 76%.

(Reference: hubspot.com)

• Based on HubSpot Blog Research (2023), Tuesday is the best day to send marketing emails if you want strong results. In contrast, Sunday has the weakest performance for email campaigns.

Email Marketing ROI Statistics

• In 2024, the number of people who clicked on marketing emails and bought something increased by 27.6%. This shows more users are taking action after opening emails.
• On average, businesses earn between $36 and $40 for every $1 they spend on email marketing.
• That means a return of 3,600% to 4,000%, which is way better than most other forms of advertising.
• For companies in the U.S. using Omnisend, the average return is even higher—about $68 earned per $1 spent.

(Reference: eurodns.com)

• Although automated emails made up only 2% of all emails sent, they were responsible for 37% of all sales from emails. That demonstrates the power of automation.
• Email Marketing Performance Statistics indicate that 41% of marketing professionals consider email the most successful channel, surpassing social media and paid search, which both received 16% of the votes.
• Nearly 50% of shoppers have purchased directly from an email in the past 12 months, demonstrating the effectiveness of email in driving sales.
• Around the world, email remains the top performer in terms of return on investment. 30% of marketers called it their most successful channel, while another 43% said it gives solid returns.

Re-engagement and Abandoned Cart Email Statistics

• Almost half of email marketers send re-engagement emails to users with whom they haven’t interacted before deciding to remove them from their contact list.
• Marketers see the best results when they send three cart recovery emails instead of just one:

1. 1.  1st email: 50% open rate, 21% click rate
   2.  2nd email: 41% open rate, 3% click rate
   3.  3rd email: 39% open rate, 8% click rate

• This results in 69% more orders compared to sending only one reminder.
• Each email sent to remind customers about their forgotten shopping cart costs an average of $5.64.
• In comparison, promotional emails yield around $0.02 each, and welcome emails generate about $0.18 each.

(Source: 99firms.com)

• Emails aimed at winning back lost buyers are powerful. Retargeting emails account for around 28.3% of online store revenue.
• They should include a catchy subject line, the product left in the cart, a bold call-to-action (CTA) button, and persuasive wording to work well.
• Email Marketing Performance Statistics stated that nearly 45% of people open emails reminding them of their abandoned shopping cart. Out of those, 21% click, and half of the clickers go on to complete their purchase.
• Emails reminding customers about items left in their cart have a 4.64% conversion rate, meaning more than 4 out of every 100 people buy.
• That’s significantly better than regular newsletters, which typically convert at only 0.17%. Also, sending multiple cart reminders can lead to almost 70% more orders.

E-commerce Email Marketing Statistics By Industry

• In 2024, the gaming sector had the best conversion rate, at 0.30%. Next were automotive and vehicle brands, with 0.23%, and arts and entertainment, with 0.18%.

(Reference: flashy.app)

These categories had the highest email open rates (people opening emails):

• Books & Literature: 29.4%
• Sports: 28.8%
• Food & drinks: 26.1%
• Travel: 28.2%. This indicates that their email subjects effectively capture attention.

For click rates (people clicking links in emails), the top performers were:

• Firearms & Weapons: 3.69%
• Gifts: 1.83%
• Weddings: 1.62%
• Toys & Hobbies: 1.47%

Regarding conversion rates (people making purchases), the firearms, weapons, and sports industries were tied at 11%.

(Reference: flashy.app)

• The health & wellness sector had a low rate of 0.15%.
• Food and drink accounted for 0.13%.
• The beauty & cosmetics industry showed the biggest improvement in email open rates, rising from 20.5% to 23.8%.
• The gifts category also performed well, with its click rate increasing fourfold compared to the previous year.
• The gaming industry saw a significant increase in click-to-conversion rate, from 11.6% in 2023 to 17.61% in 2025. This indicates that more people are clicking and subsequently making a purchase.

Some industries had only small changes:

• Toys & hobbies increased a bit from 6.2% to 6.93%.
• Food & drink rose slightly from 10.3% to 10.65%.

Overall, benchmarks are useful, but comparing your email results to others in your specific field gives you a clearer idea of how you’re doing and where to improve.

Email Marketing Content and Design Statistics

• Email is a popular way to reach people worldwide and connect with your audience directly. However, how you write and design your emails affects their performance.
• Email Marketing Performance Statistics stated that 87% of marketers use email to promote content.
• Personalization in the email body can increase click-through rates by 28.57% (2.7% click rate with personalized content vs. 2.1% without).
• Email has been the third most used platform by B2B marketers for sharing content over the past year.

(Reference: 99firms.com)

• 81% of B2B marketers say email newsletters are the most common type of content marketing they use.
• The effectiveness of email subject lines depends on how they spark curiosity, offer attractive deals, and include personalization.
• Shorter subject lines (under 70 characters) have the highest open rates.
• Consumers prefer getting emails from their favourite brands just a few times a month.
• Email Marketing Performance Statistics stated that 54% of brands send emails 2-4 times a month, while 32% send one email monthly. Fewer brands (8%) send 5-9 emails monthly, and even fewer (6%) send emails more often. Interestingly, sending emails once a month has the highest open rate at 28%, with 2-4 emails a month being close behind.
• In B2C, some studies suggest sending 10-19 emails per month for higher sales, although this approach may not be effective for all audiences.
• For B2B, most businesses find that sending emails twice a month is most effective. Sending more than once a week usually increases the unsubscribe rate.

Email Automation Statistics

• Email Marketing Performance Statistics indicate that nearly half of companies already utilise marketing automation systems.
• Of those, 86% seek user-friendly tools that simplify the design and management of automated workflows.
• Emails sent automatically (like after someone signs up or leaves a cart) are 133% more likely to be relevant to the reader.
• These emails get 70.5% more opens and 152% more clicks than regular, non-personalized messages.
• Automated and triggered emails (like welcome or cart reminders) generate a large chunk of income—75% of all email sales come from triggered emails, while 21% of revenue is from automated email series.
• Since these emails align with what customers seek, they result in more opens, clicks, and purchases.

Types of Email Marketers Statistics

(Reference: sender.net)

• Almost 81% of marketers mainly send newsletters, making them the most used type of email.
• 79% send welcome emails to greet new subscribers and make a good first impression.
• Email marketing performance statistics indicate that 75% of users utilise product-focused emails to promote specific items or features.
• 72% send sales or discount emails to boost purchases.
• Nearly 71% send out emails to announce events or updates.
• 62% of companies send onboarding or follow-up emails after a customer purchases to build trust and guide them.
• In addition, many brands also send cart abandonment reminders, blog updates, re-engagement emails to reconnect with inactive users, and win-back messages to bring back past buyers.

Email Marketing and Its Open Rate Statistics

• 2023, the average open rate for marketing emails was about 26.76%. This number is based on the average Mailchimp, Campaign Monitor, HubSpot, Constant Contact, Mailmodo, and GetResponse results.
• That’s a 50% increase from 19.3% in the previous year. One big reason for this jump may be Apple’s Mail Privacy Protection (MPP), which changes how open rates are tracked.
• Email newsletters should average between 15% and 25% open rates. However, this depends on factors like the quality of your contact list, your subject lines, and your industry.

The average open rates by email type in 2023:

• Welcome emails had the highest open rate at 63.91%
• Newsletters saw a 27.9% open rate
• Autoresponder emails had a 35.91% open rate
• Triggered emails (sent based on user actions) had a 35.33% open rate
• RSS feed emails were opened 44.54% of the time

Success Rate of Email Marketing Performance

• Marketers say email gives the best results compared to other methods.
• Around 79% include email in their top 3 marketing strategies, ahead of paid ads, search engines, social media, and in-person events.
• Approximately 6 out of 10 email users report that marketing emails influence their purchasing decisions. Roughly 50.7% purchase something from a marketing email at least once a month.
• Around 23.8% buy multiple times a month, and 3% shop more than once a week from emails.
• Emails reminding people of the items in their cart lead to sales nearly 55% of the time, which is 168% better than average emails.
• Although it’s highly effective, fewer than 1% of emails are of this type, presenting online businesses with a significant opportunity to utilise them more effectively.
• Email Marketing Performance Statistics stated that sending emails to targeted groups (segmented lists) can increase income by 760%.
• Emails with the reader’s name or custom subject lines are 26% more likely to get opened. That’s why 94% of marketers focus on collecting customer data for better targeting.
• Over 8 in 10 marketers worldwide use email to reach their target audience, and approximately 65% of them also utilise automated emails.
• Approximately 49.5% of marketers planned to increase their spending on email campaigns, which remain one of the most effective ways to stand out and achieve results.
• Almost three-quarters of marketers believe email is key to their company’s success. However, about one-third say their email campaigns are not fully connected with other parts of their marketing strategy, leaving room for improvement.

(Reference: litmus.com)

• Close to 9 out of 10 marketers mainly use email to find potential customers. It’s also used for direct sales (84%), building relationships (78%), and keeping existing customers (74%). About 29% say email is the most effective channel they use.
• Email drives more sales than social media. While 60% of people purchased after getting a promo email, only 12.5% said they would buy something directly through a social media ad.
• Email Marketing Performance Statistics indicate that out of 2,057 American adults, over 60% enjoy receiving promotional emails weekly.
• Around 38% want them more often, and 15% prefer daily emails. Overall, 86% want at least one promo email each month.
• Small businesses rely on email, too. About 64% use it to stay in touch with their customers. Additionally, 35% of marketers send their audience 3 to 5 emails per week.
• Email isn’t just for deals. 36% of people say it’s their primary way to learn about product changes or company updates, and 19% use welcome emails to discover new products.
• Almost three out of four customers would prefer to receive messages from businesses via email, but only 52% of companies use email as their primary communication method.
• Among those, 37% believe email is the best way to build loyalty and keep customers.

Statistics on Email Subject Lines

• Email marketing performance statistics indicate that 47% of people decide to open an email solely by reading the subject line.
• Subject lines that are shorter than 70 characters usually get the most open.
• On the other hand, 69% of people will see an email as spam based on the subject line.
• 42% of readers check the sender’s name before opening an email.
• Emails that do best often include special offers, create interest, or are tailored to each reader.
• 45% of marketers use automation to test subject lines and layouts with A/B testing.

(Reference: hubspot.com)

• Subject lines with emojis can raise open rates by 56% compared to plain text.
• On an iPhone, only the first 30 characters of a subject line are visible in the inbox.
• The global average email open rate is around 27%.
• Almost 60% of emails are opened on mobile devices like smartphones.
• Email Marketing Performance Statistics stated that 49% of customers want to get promotional emails from their favourite brands every week.
• Fridays have the best open rates, close to 19%.
• 63% of people will open an email if it includes a coupon or discount.
• Welcome emails have the highest open rate, averaging around 50%.
• Customized emails have an open rate of about 22.63%.
• Email Marketing Performance Statistics stated that 75% of marketers believe personalized emails get more people to click.
• Around 22% of email campaigns are opened in the first hour after they’re sent.
• Seeing a familiar sender name is why people open an email.
• Businesses that send about two emails a month often get higher open rates.
• Preheader text (the preview after the subject line) also matters—emails with it see 44.67% open rates, while those without it get around 39.28%.

Video Email Marketing Statistics

• When you add videos to emails, click-through rates can jump from 200% to 300%.
• Putting a video in the very first email of a marketing campaign can increase clicks by 96%.
• Including videos in emails can drive more people to visit your site and boost your search engine rankings.

(Reference: beehiiv.com)

• People who use videos get 41% more traffic from search engines than those who don’t.
• Using video in outreach emails can lift open rates by around 20% and reduce unsubscribe rates by over 25%.
• On Facebook, videos get 135% more natural reach than image posts, making them the best content type for visibility.
• About 84% of shoppers say that watching a brand’s video helped them decide to buy something or sign up for a service.
• For online stores, showing product videos can help increase purchases by up to 144%.
• 65% of viewers visit a product or service’s website after watching a video about it.
• Using video in email marketing can help lift open rates by nearly 20% and reduce unsubscribe rates by 25% or more.
• Email Marketing Performance Statistics show that 63% of marketing pros track the number of views their videos get to measure whether their video strategy is working.

Conclusion

Email marketing remains one of the most effective tools for digital communication in 2025. It offers a strong return on investment (ROI) and helps businesses connect with customers more effectively. With more people using email worldwide and high open and click-through rates, companies can use email to increase sales and build stronger relationships. Personalized emails, mobile-friendly designs, and AI-powered campaigns are major trends shaping email marketing today.

These strategies help businesses send the right message to the right person at the right time. As email marketing evolves and changes, businesses must stay current with the latest trends and industry standards. By employing data-driven strategies and innovative ideas, companies can enhance their performance and maintain a competitive edge in today’s digital landscape. We have shed enough light on Email Marketing Performance Statistics through this article.

What is the 80/20 rule in email marketing?

This strong concept often called the 80/20 rule, means that about 20% of your efforts usually create around 80% of your results. This pattern happens in many areas, including marketing, where a small portion of your actions or investments can bring the biggest gains in sales, engagement, or profit.

What is the average return on email marketing?

According to different research studies, email marketing returns between $36 and $40 for every $1 a business spends on it. Before checking how well your eCommerce email campaigns are doing, it’s important to know this standard ROI to have a clear comparison point.

What is the 24-hour rule for emails?

There’s a rule in email manners called the 24-hour response rule: always reply to emails within 24 hours. This also applies to phone calls and other types of messages. Replying quickly shows that you respect the other person’s time.

Saisuman Revankar

Saisuman is a talented content writer with a keen interest in mobile tech, new gadgets, law, and science. She writes articles for websites and newsletters, conducting thorough research for medical professionals. Fluent in five languages, her love for reading and languages led her to a writing career.

With a Master’s in Business Administration focusing on Human Resources, Saisuman has worked in HR and with a French international company. In her free time, she enjoys traveling and singing classical songs.

At Coolest Gadgets, Saisuman reviews gadgets and analyzes their statistics, making complex information easy for readers to understand.

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