Campaign’s Media Faces to Watch 2025 – Nibal Hadchit, Copywriting Manager, GroupM
Age: 28
Nominated by Mohieddine Mneimneh, Head of Content:
Nibal is a powerhouse of creativity, strategy, and cultural intelligence. As a Copywriting & Content Manager, she blends storytelling with data-driven precision, delivering campaigns that resonate across audiences. Her multilingual expertise and deep understanding of global markets make her an invaluable asset. Whether crafting award-winning submissions or mentoring teams, she approaches every project with innovation and an unwavering commitment to excellence. Beyond her sharp writing skills, she’s a natural leader, elevating content standards and inspiring those around her. Any opportunity she pursues is bound to benefit from her passion, adaptability, and strategic mindset.
Career highlights
Award-winning Copywriting & Content Manager with over 10 years of translation experience and 7 years in copywriting. Known for delivering high-impact, multilingual campaigns and securing wins in prestigious marketing awards. A specialist in SEO, AI-driven content, and brand storytelling, crafting strategic narratives that engage global audiences. Fluent in Arabic, English, French, and Chinese, with international experience in China and MENA markets. Expertise spans luxury, FMCG, and tech industries, driving business growth through creative, culturally intelligent content.
Guiding principles
Truth sells, trust lasts. I craft stories that resonate, blending strategy with creativity to inspire, inform, and engage. Words hold power—I use them ethically and intentionally, ensuring every message connects across cultures and stands the test of time. Marketing isn’t just about persuasion; it’s about impact with integrity.
Side hustle
Beyond copywriting, I’m a postgraduate researcher in Translation Studies, exploring what makes a translated playtext successful both on the page and on stage. My research, driven by Skopos and Hermeneutic theories, examines how purpose-driven translation and interpretative depth shape a play’s performability, audience reception, and artistic integrity across cultures.
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