Campaign’s Creative Faces to Watch 2025 – Tamara Osman, Arabic Copywriter, Cheil MEA
Age: 27
Nominated by James Tan, Creative Director:
Tamara is a spirited and talented Arabic copywriter who harnesses the power of the written word to craft witty Arabic first lines for campaigns. Leveraging local insights and research to spark ideas, she channels her passion for writing into telling meaningful brand stories that resonate with audiences across the region.
Career highlights
It all started with “let’s give this a shot” – a communications internship at 19 launched my career in creative copywriting. My experience working in the UAE has deepened my appreciation for diverse cultures and perspectives. My drive to research has always motivated me to adopt a proactive approach to my work. Thankfully, I had the chance to work jointly with talented individuals, collaborating on an international award-winning project which has landed multiple Dubai Lynx awards. I also had the opportunity to connect with prominent figures in the fields of culture, economics, politics, etc., through working on international events such as IGCF, SIBF (in UAE & Korea), Xposure, and more.
Guiding principles
Always aim to do more, be more, but never forget to stay humble, be open-minded and respect what you do for progress can only be achieved when you have the right mindset.
Most importantly, have fun as you go – creativity is limitless.
Side hustle
I recently started learning video editing and Photoshop, so I can broaden my creative expertise. I love participating in painting and art workshops, especially those supporting a humanitarian cause. You’ll mostly find me networking with people at social events and rambling about astronomy and the beauty of the universe – yes astronomy not astrology.
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