Campaign’s Creative Faces to Watch 2025 – Eeman Mahmud, Copywriter, BPG Group
Age: 27
Nominated by Aaron Leung, VP, Creative Director:
Eeman joined BPG through our intensive 6-month NXTR program, where she didn’t just participate—she stood out. With a relentless curiosity and hunger to learn, she quickly proved herself a creative force, earning a role as a Junior Copywriter.
Her prior experience enables her to uncover the human stories behind data, bringing a unique perspective to our creative department.
Since joining BPG, she has contributed to brand campaigns and played a role in new business wins. With her drive to learn and competitive spirit, she’s not just an up-and-coming talent—she’s one to watch.
Career highlights
I’m the creative that took a detour through the fast-moving startup and innovation world, and I wouldn’t have it any other way. Working for industry giants like the UAE Ministry of Economy and the KSA MISK Foundation taught me to see stories where others saw data and craft campaigns that resonate. At 25, I answered my creative calling, diving headfirst into advertising. Since joining BPG, I’ve delivered integrated campaigns for clients like Porsche, Wasl, Sohar International and more. I’m all about getting to the ‘why’ of people. Because honestly, it’s about building an authentic connection.
Guiding principles
People drive growth. Show up each day to learn from them. Always accept a challenge. That’s where creativity thrives. Stay curious. That’s how you find the moment when it all clicks.
Side hustle
When I leave work, I love going to comedy shows and art events, where I can surround myself with what I’d classify as the bolder creatives. I also love learning about psychology and writing poetry – but the kind that will never leave my notes app.
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