No gatekeeping here! In a world where digital connections matter more than ever, we’re highlighting nonprofits on social media that are excelling with creative strategies to raise awareness and inspire action.
From storytelling and knowledge sharing to trending audio and spotlighting partnerships, there are many ways to amplify your nonprofit’s social media strategy. And, paired with a robust fundraising platform that enables you to create compelling campaigns, you can boost donations across social platforms.
In this post, we’ll break down what these organizations are doing right and share key lessons you can use to boost your nonprofit social media channels.
10 Nonprofits with Great Social Media
Black Girls Code: TikTok
Black Girls Code is showing up on TikTok in a big way, and it’s making a real impact.
With over 1,700 followers and 5,000 likes, their vibrant, high-energy feed equips girls of color with tech skills through engaging, educational content like Kalani’s coding tutorials.
One of their standout videos features actress Ella Balinska sharing relatable advice with young girls — racking up over 5K views and some action in the comments. We especially love how Ella’s message encourages girls to dream big and own their future.
What Nonprofits Can Learn
Don’t be afraid to create content that teaches. When you share knowledge, you build trust — and that’s something donors all connect with.
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Lady Freethinker: Instagram
Lady Freethinker uses Instagram as a powerful tool in the fight against animal cruelty — and their audience is fully on board.
With 13.9K followers and counting, the nonprofit keeps their feed simple, clear, and mission-focused. Each post features a bold, consistent headline that drives their message home at a glance.
One post calling out the torture of infant monkeys struck a major chord, pulling in 323 likes and 40 heartfelt comments — a clear sign that people are not only paying attention but ready to speak up.
What Nonprofits Can Learn
With so much to share, it’s easy to feel overwhelmed on social media. But Lady Freethinker keeps it simple and purposeful — creating a feed where followers know exactly what to expect and how to take action.
Clear, focused content connects more deeply and drives stronger, lasting engagement.
Turtle Mountain Animal Rescue: Facebook
With over 500K followers, Turtle Mountain Animal Rescue is connecting with its Facebook community in a deeply personal way.
How? They don’t just post photos — they tell real stories. Nearly every update features a specific animal in need or a behind-the-scenes look at a rescue.
They frequently share “on the scene” videos and use Facebook Live to bring their followers right into the action. Whether it’s pups being pulled from an abandoned trailer or a rescue getting their first medical checkup, their content makes you feel like you’re part of the journey.
What Nonprofits Can Learn
If you’re taking notes, photos are a great start — but pairing them with real, behind-the-scenes stories is what truly draws people in.
And if you really want to deepen that connection, a live video is even better. It invites your audience into the moment, making them feel like they’re right there with you.
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American Alliance of Museums: LinkedIn
American Alliance of Museums (AAM) is making a strong impact on LinkedIn, engaging its 80K followers with webinars, museum spotlights, and valuable resources.
One of their standout campaigns featured a series of posts advocating to save the Institute of Museum and Library Services (IMLS), where they effectively used LinkedIn to keep followers informed about the Executive Order that threatened the museum sector.
These posts are action-driven, with clear calls to action urging followers to contact Congress, complete petitions, and even access tools like email templates to contact officials.
The impact was massive — one post alone generated over 1,000 reposts and 80+ comments, showing just how mobilized their community was.
What Nonprofits Can Learn
LinkedIn isn’t just a platform for posting jobs –– it’s an effective way to raise support and spread awareness about your cause! Make sure your calls to action are clear and provide followers with the tools they need to engage.
Maya’s Hope: Instagram
With 18.7K followers, Maya’s Hope supports orphaned and impoverished children around the world and uses their Instagram to spread hope to these children.
They highlight individual children’s journey, offering a glimpse into their life and challenges, while also inspiring others to contribute to their cause.
Each post includes a clear call to action, inviting followers to share and donate through the link in their bio.
What Nonprofits Can Learn
Maya’s Hope’s success reminds nonprofits on social media that storytelling is one of the most successful strategies in social media fundraising. It engages your community, drives support, and ultimately helps make a meaningful difference.
Revelation Wellness: TikTok
With nearly 400 followers and over 1,000 likes, Revelation Wellness is bringing faith-based fitness to the TikTok wellness community.
Their feed strikes a great balance — mixing inspirational posts, podcast clips, online workout snippets, and motivating invitations to train with their community.
What sets them apart is how they embrace TikTok culture without compromising their mission. Even as a faith-based nonprofit, they’re not afraid to lean into trending audio and formats.
In one standout video, they paired a popular sound with a practical message about the power of moving in community. The result? Over 900 views and a clear call to action that pointed viewers to their blog.
What Nonprofits Can Learn
Stay alert to trends that align with your message. You don’t need to jump on every trend — but with some creativity and discernment, using trending audio can help boost visibility and connect your content to a wider audience.
Project Street Vet: Facebook
Project Street Vet believes you don’t have to be human to be family — and their Facebook page brings that heart to life.
With over 43K followers, they use a mix of photos and videos to share veterinary tips and highlight the meaningful ways they’re caring for pets experiencing homelessness.
One thing they do especially well is support their local partnerships. By tagging fellow nonprofits and community partners in their posts, Project Street Vet not only spreads awareness but also helps expand their reach and build a stronger network of support.
What Nonprofits Can Learn
As Project Street Vet reminds us, “No nonprofit can do it all alone.” Use social media to lift up the organizations you’re connected to.
Tagging partners in your posts can strengthen relationships and introduce your mission to new audiences — a win-win for everyone involved.
Many Hopes: Instagram
Many Hopes is on a mission to rescue children from slavery and abuse — and their Instagram presence reflects the weight and hope of that work.
Their content reaches 22.9K followers and is deeply human and story-driven, sharing real stories of children around the world.
One impressive reel resonated in a big way, pulling in over 93K likes and more than 1,600 comments.
But what stands out even more is how Many Hopes responds — they don’t leave their audience hanging. Instead, they take the time to reply, answer questions, and have meaningful conversations in the comments and DMs.
What Nonprofits Can Learn
Social media is about building relationships. The more you engage with your followers, the more trust and authenticity you create.
So don’t just post and ghost. Respond to comments, answer DMs, and connect with your supporters. It makes a difference.
First Responders Children’s Foundation: LinkedIn
First Responders Children’s Foundation uses LinkedIn to proudly support the families of first responders while highlighting the impact of their work in a professional, engaging way.
Their feed regularly features scholarship recipients, celebrates partnerships with organizations like local fire departments, and spotlights the recognition and awards they’ve received along the way.
By tapping into LinkedIn’s networking strengths, the Foundation reinforces its credibility and builds valuable connections.
One example is a post showcasing their partnership with JPMorgan Chase & Co. — a strong nod to the reach of their mission.
What Nonprofits Can Learn
Nonprofits can take advantage of LinkedIn to build professional credibility and meaningful partnerships. Highlight your partnerships, share milestones, and celebrate your impact!
Warriors 4 Wildlife: Instagram
Warriors 4 Wildlife supports wildlife through shelters, workshops, and more. Their Instagram is filled with heartwarming photos of the animals they rescue, making it both engaging and impactful.
One standout feature of their feed is the recurring “Shelter Spotlight” series. Each month, they highlight a different shelter doing incredible work, giving their 4K+ followers a deeper look at the broader community of care.
By using the hashtag #ShelterSpotlight, they’re able to extend their reach and create a recognizable, shareable rhythm to their posts.
What Nonprofits Can Learn
Recurring series like “Shelter Spotlight” keep content consistent and engaging. Whether it’s weekly tips or monthly highlights, a series keeps your audience coming back.
Pair it with a branded hashtag to boost discoverability and expand your reach!
Conclusion
With the right strategies in place, nonprofits can leverage influential social media to raise awareness about their organizations, build community, and drive support for their causes.
Looking to take your online presence to the next level and turn those digital connections into meaningful action? Consider a powerful fundraising platform that allows you to tell your fundraising story, include striking images and videos, and share your campaign on your social channels to raise more.
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