April is known for “Fools’ Day,” but the month includes plenty of other content marketing opportunities, including repurposing videos as text, celebrating Star Trek, avoiding housework, deploying poetry, and elevating SKUs.
Content marketing is the act of creating, publishing, and promoting content to attract, engage, and retain customers. Content provides the foundation for social media marketing, lifecycle engagement, and search engine optimization.
Yet the tactic is never-ending, requiring a steady flow of, say, articles, social posts, and videos. What follows are five content marketing ideas you can use in April 2025.
Convert Videos to Text
Thanks to generative AI, converting videos into text is easy, such as from RightBlogger, shown here.
Five years ago, I recommended turning articles into audio. This April, I suggest converting videos into blog posts and newsletters. Thanks to generative artificial intelligence tools, turning video files into text is easy.
Zapier and OpenAI can do it, as can purpose-built tools such as Descript, RightBlogger, and the aptly named Video to Blog.
Create automated workflows to convert each video into several text forms, such as a blog post, social media updates, and even frequently asked questions or a product detail page.
Star Trek First Contact Day: April 5
Star Trek First Contact Day can inspire fun and entertaining content. Imagine Mr. Spock as a gunslinger.
Star Trek is among the most popular television and film franchises in the English-speaking world. Over its nearly 60-year history, Star Trek has grown to include 11 television series, 14 films, and roughly 850 novels and short stories.
These intertwined tales represent what devoted Star Trek fans (Trekkies) call the “canon,” and within this lore, April 5, 2063, is when humanity makes “First Contact” with extraterrestrials.
The April 5 date first appeared in the 1996 film, “Star Trek: First Contact.” And since the movie’s release, Trekkies have celebrated it as a pseudo-holiday.
For content marketers, Star Trek First Contact Day is an opportunity to engage the Trekkies, who are also potential customers.
For example, a farm and ranch retailer or western apparel shop might publish a humorous post reimagining the crew of the USS Enterprise as cowboys and ranch hands.
No Housework Day: April 7
Yes, there’s a holiday or avoiding house chores.
Ruth and Tom Roy are famous in the calendar community. The couple from Pennsylvania produce “Chase’s Calendar Of Events.” The duo has created more than 70 holidays, including “No Housework Day” on April 7 to encourage folks to enjoy their homes without the chores.
Content marketers could use the holiday in one of two ways: encouraging leisure activities or taking a contrarian tact of promoting housework.
In the first case, marketers could publish articles, newsletters, or videos describing relaxing ways to celebrate. Here are a few example titles:
- A used bookstore: “10 Comforting Books That Prove Reading Is Better Than Doing Dishes.”
- A game and toy shop: “Our Favorite Family-friendly Board Games for No Housework Day.”
- An infant and children’s clothing boutique: “5 Reasons Every Mom Should Celebrate No Housework Day.”
The contrarian approach would argue that leaving dishes in the sink and days-old laundry in the basket is not good. Here are a few example ideas.
- A cleaning supply store: “No Housework Day? Be Aware of These Fast Growing Bacteria.”
- A pet supply retailer: “No Housework Day Can Confuse Dogs.”
- A home goods merchant: “10 Gadgets That Make Housework Fun.”
Haiku Poetry Day: April 17
Haikus often address nature and well-being, but content marketers can adapt them to promote products.
Sari Grandstaff, a poet, started Haiku Poetry Day in 2007. Five years later, the Haiku Foundation took over and has grown the occasion, celebrating it with film festivals, gatherings, and collaborations.
A haiku is a form of poetry from Japan. It has only three lines, each with a set number of syllables.
- The first line has five syllables.
- The second line has seven syllables.
- The third line has five beats syllables.
Haiku makes for good social media content and, when collected, blog posts. Here are a few haiku examples for items in a local Walmart.
Fresh apples:
Red, crisp, and juicy,
whispers of autumn in each
sweet and tart delight.
Charcoal grill:
Flames dance, embers glow,
sizzle, crackle — summer’s taste,
smoky joy awaits.
Lego set:
Tiny bricks unite,
castles, cars, and space-bound ships,
imagination.
SKU Specific
Some shoppers will search for a specific SKU or model number.
An intersection of content marketing and SEO could include stock-keeping units (SKUs) and model numbers.
In April, marketers could generate several blog posts answering questions or addressing common product concerns. Each post can include the SKU or model number in the title and subtitles. The posts could rank prominently in search results for consumers searching for that SKU or model.
Hence the posts are good for shoppers and for site traffic.
