I recently generated $343,000 in just 90 days selling digital products online, and I’m convinced this could be one of the biggest money-making opportunities of our generation. As someone who’s been in the content creation space for years, I’ve tested countless strategies, but what I’m about to share with you is the exact approach that led to my highest-earning months ever.
The proof is in my Shopify dashboard, which shows these incredible earnings from selling my affiliate marketing and drop shipping courses. What’s most exciting is that this success came after making one simple change to my strategy – something I’ll explain shortly.
Why Digital Products Are a Gold Mine
Digital products offer several advantages over physical products or services. They require no inventory, have minimal startup costs, and allow you to keep 100% of every sale. While the space is becoming more competitive, there’s still massive opportunity for newcomers who act quickly.
My success wasn’t accidental. It followed a systematic approach that anyone can replicate, regardless of experience level. Let me walk you through the exact steps I used to build this thriving business.
https://www.youtube.com/watch?v=DWjDGVRPZwM
Step 1: Become a Content Creator
The foundation of my digital product success is content creation. This means consistently creating valuable content across platforms like TikTok, Instagram, YouTube, and Pinterest to drive traffic to your products.
Don’t worry if you’re camera-shy – you can succeed as a faceless creator. While showing your face helps build trust faster, providing genuine value consistently is what truly matters. I chose to be on camera because it allows me to connect more deeply with my audience, but both approaches can work well.
Step 2: Choose a Profitable Niche
Start by listing your passions and skills – things you genuinely enjoy or have experience with. For me, that’s business and finance. The key is finding a niche that solves real problems people are willing to pay to fix.
Ask yourself:
- What problem does someone have in my niche?
- How can I help solve it?
- Will people pay for this solution?
Remember, people don’t buy products – they buy solutions to their problems. Whether it’s a fitness plan to lose weight, a budgeting template to save money, or a course to learn a new skill, successful digital products address specific needs.
Step 3: Validate Market Demand
Before creating your product, make sure there’s actual demand. Search TikTok or YouTube for content related to the problem you’re solving. If you see creators making popular content on that topic with strong engagement (likes, comments, views), that’s a good sign there’s an audience waiting for your solution.
Step 4: Choose Your Digital Product Type
There are numerous digital products you can create:
- Online courses (video or text-based)
- Ebooks
- Templates (Canva, Notion, etc.)
- Workout or meal plans
- Digital planners or journals
- Software tools
From my experience, online courses generate the highest revenue. A $500 course sold to just 100 people equals $50,000 – which explains how I reached $343,000 in 90 days. My courses break everything down into modules that walk people through my exact process step by step.
Step 5: Create Your Digital Product
For simpler products like ebooks, planners, or templates, Canva is an excellent free tool. You can customize pre-made templates to match your brand and style.
For courses, you have two main options:
- Video courses: Record yourself explaining each lesson step by step
- Text-based courses: Write out your lessons in Google Docs and export as PDFs
I prefer video courses because they allow me to explain concepts in detail and walk people through processes visually. But text-based courses can be just as effective and are often quicker to create.
Step 6: Set Up Your Sales Platform
After testing multiple platforms, I’ve found Stanstore to be the simplest solution for selling digital products. It’s an all-in-one storefront where you can sell courses, templates, coaching calls, and services without needing technical skills.
The setup process is straightforward:
- Sign up for an account
- Add your product
- Upload your digital files
- Write a compelling description
- Set your price
Within an hour, you can have your first digital product ready to sell without needing a website or complicated tech setup.
Step 7: Market Your Product Through Content
This is where most people fail. Creating the product is only half the battle – marketing it consistently is what drives sales. Start by establishing a brand identity that people can recognize, like my “Sarah Finance” persona.
Study successful creators in your niche and note which of their videos perform best. Use these as inspiration for your own content. I keep a Google Doc with 50-100 links to viral videos in my niche that I can reference when planning content.
For short-form content (TikTok, Instagram Reels, YouTube Shorts), you can either go the faceless route using stock footage and voiceovers or show your face for a more personal connection. When I started, I simply used my iPhone to film content – fancy equipment isn’t necessary.
The secret to consistent sales is posting daily. My schedule included:
- One video daily on TikTok and Instagram
- Daily Pinterest images
- 2-4 YouTube videos monthly
To make this manageable, I batch my content – planning everything one day per week and filming it all in another session. This approach helps maintain consistency without burning out.
The most powerful content speaks directly to your audience’s pain points and offers real solutions. When you consistently help people through your content, you build trust – and people buy from those they trust.
My $343,000 success story isn’t unique. I’ve seen students implement these same strategies and achieve remarkable results – from $25,000 in their first 90 days to consistent $5,000 monthly income. The digital product opportunity is real, and with the right approach, you can build a thriving online business that generates significant income while helping others solve their problems.
Frequently Asked Questions
Q: Do I need to be an expert to create and sell digital products?
No, you don’t need to be the world’s foremost expert in your field. You simply need to know more than your target audience and be able to solve a specific problem they have. As long as you have knowledge that can help others and you’re willing to continue learning, you can create valuable digital products that sell.
Q: How much money do I need to start a digital product business?
One of the biggest advantages of digital products is the minimal startup cost. You can begin with just the cost of a sales platform subscription (many offer free trials) and free tools like Canva for creation. Unlike physical product businesses, there’s no inventory to purchase or shipping costs to worry about. Most successful digital product creators started with less than $100 investment.
Q: How long does it typically take to see sales from digital products?
Results vary based on your content quality, consistency, and niche. Some creators see their first sales within days of launching, while others might take a few months to gain traction. The key factor is consistent content creation – those who post daily across platforms typically see faster results than those who post sporadically. Remember that building an audience takes time, but once you have momentum, sales can grow exponentially.
