Did you know that by 2025, pundits estimate that 82% of all internet traffic will be driven by video content? (Source: Vidico)
Video as a marketing tool has become a regular practice for both small and large businesses. Smaller businesses new to the market can easily spread awareness through as short as a 2-minute video.
42% of social media marketers claim that videos produced externally are generally professional. (Source: Hubspot)
Although some big companies have in-house marketing divisions, it is more cost-effective for smaller businesses to outsource them.
If you’re on the hunt for an agency to outsource your video needs, you can find many skilled video production companies in Washington DC.
With hundreds to choose from, very few can deliver quality work.
So, let us look at some of the advantages of brand video marketing in 2024 to grow your business.
Summary: Advantages of Brand Video Marketing
- Increased Engagement and Reach
- Enhanced Brand Awareness and Recall
- Improved Conversion Rates
- SEO Benefits of Video Content
- Adaptability Across Platforms
- Cost-Effectiveness and ROI
- Future Trends in Brand Video Marketing
Increased Engagement and Reach
High Engagement Rates
Video content is a great tool to grab customers’ attention and get your brand known to the public. Compared to traditional marketing methods, videos are better able to tap into emotions. If a video resonates with the viewer they can like, share, and comment. The process increases your overall engagement.
Spread Across Social Media Platforms
When viewers engage by sharing videos, your brand can get a chance to increase its organic reach. You can access a whole new network of people simply through such shares.
In terms of social media algorithms, videos are preferred over photos or words.
Personalization Opportunities
Videos enable the brand to personalize the message they want to send. You get to dig deep into the emotions of a viewer which makes the content more engaging influencing purchase
Enhanced Brand Awareness and Recall
It has been found that videos make a stronger impression on the viewer in comparison to static images or text alone.
With a video, viewers can also passively listen to your message rather than concentrate on reading flyers and text.
Research shows that around 31% of brands publish over 2 to 4 video content per month. (Source: Hubspot)
One of the biggest tools of video marketing is storytelling. A story that has a clear narrative can grab the viewers’ emotions. This is great for conversations as a person will only purchase if a product is useful.
Videos are a consistent way of upholding a brand’s mission and vision. Whether it is shared on Facebook or YouTube, they help keep the brand relevant through all types of videos.
Improved Conversion Rates
Visual Proof of Value
When it comes to showing the value your brand brings to the table there is no better way than video content. With video, you can highlight features, benefits, and real-life applications of your products. This is great for potential customers to understand what they’re buying and why it’s worth their money
Clear Calls to Action (CTAs)
CTAs are a good way to drive the viewer to take action, which is to make the purchase. Place the CTA in such a way that it does not seem overbearing or out of place. Aside from making a purchase, a CTA can also be used to drive traffic towards your website or any other action.
Trust and Credibility
You can build customer trust and give your business increased credibility through video content. By incorporating testimonials, detailed product reviews, and behind-the-scenes looks you can foster a sense of safety in your product leading to conversions.
3 Major SEO Benefits of Video Content
- Enhanced Search Rankings
Videos are SEO-friendly as they can improve a brand’s ranking. On YouTube, optimized videos with proper keywords, tags, and descriptions help the algorithm drive more traffic. Google overall favors good quality video content resulting in ranking your pages higher on search ranking..
- Increased Dwell Time
The amount of time spent on a page is called Dwell Time. When you have a viewer stay on your page for longer due to a video, your page can rank higher.
- Rich Snippets and Featured Content
A video can also show up in rich snippets on a search. This means that if a customer searches for a how-to video, your video can be the first option they see.
As a result, you get a boost in the click-through rate and build brand credibility.
Adaptable Across Platforms
The versatility of video content cannot be overstated. You can make a video for your website and share it across different platforms like YouTube or Facebook.
Although the format may differ, the content you publish remains the same. Another thing to mention is that social media platforms have diverse demographics.
For example, Facebook can be a good place to reach older audiences while TikTok is for younger audiences.
Videos nowadays are watched mainly on handheld devices. So they have to be optimized so that they can be easily viewable on the go. Try to integrate easy text and interactive buttons to keep a video Interactive.
Interactive Video Features
The new generation of video marketing is interactive video features.
Here are ways you can make your videos more interactive:
- Shoppable Videos: These videos enable the viewer to make purchases directly from the video. They usually have product links that viewers can click on to buy products seen in the video. As a result, it shortens the steps to purchasing the product.
- 360-Degree Videos: 360-degree videos give you a video experience where you can interact with the content by changing their viewpoint in all directions. This is great for the real estate and virtual tourism industries. This immersive experience tends to be the “something different” about your business.
- Video Quizzes and Polls: Using quizzes and polls within videos can be a great way to collect data. This is mostly used by educational platforms and marketers.
Cost-Effectiveness and ROI
Efficient Production
Technology has taken the industry to a point where creating video content is easy to do if you have the expertise. It has reduced the cost of production to a great extent.
As a result, smaller businesses with less capital can also make high-quality videos for marketing. You have access to many free apps with which you can edit videos on the go.
High Return on Investment (ROI)
It has been proven time and time again that video marketing has a strong ROI. As videos can tap into consumer emotion, they have a higher chance of driving sales. If a video can be shared, it can reach more people. As your pool of potential customers grows, your chances of making a sale increase.
Long-Term Value
Any video you make can be repurposed for different scenarios. You can use clips from a product demo to use as a short. So videos have a longer shelf life. A video can also be used for email marketing or even sales presentations.
Future Trends in Brand Video Marketing
AI and Video Personalization
The up-and-coming trend in video marketing is the increasing use of AI to generate content. Many businesses integrate AI into their videos to reduce costs. This reduction can come in the form of professional actors as AI can generate an animation in seconds.
Additionally, AI is also a great way to generate content ideas from scriptwriting to brainstorming. As it has access to a wealth of data, AI can generate great content ideas based on consumer data.
Around 75% of video marketing now uses AI tools to create video content (Source: wyzowl). With time AI is expected to get better to a point where it can be accessible to all.
Short-form content
Platforms like TikTok and Instagram have popularized the use of short-form content. These are typically a minute long and are the new trend in video marketing.
Short videos generally compress important data into small forms. As a result, you still get the most information with lower screen time.
If you need to increase brand awareness or promote campaigns, shorts can be a great method to look into.
Live Streaming and Real-Time Engagement
Live streaming has always been around in the marketing scene. Back in the day there used to be talk shows on TV with a hotline to directly contact.
Now, your very own social media app has this feature built-in. Viewers get to interact in real-time through comments or Q&As. It brings a sense of transparency to the brand which in turn strengthens customer relationships.
Ready to Take Your Brand To The Next Level?
So that sums up most of the biggest advantages of brand video marketing in 2024. Video has been a go-to method for marketing for decades.
Now in 2024, we see many other types of video marketing strategies that you can use to market your brand. Make sure you clearly outline the benefits a customer can get to ensure your strategy works for you.
At the end of the day, content is king. A well-planned video has the power to bring your brand into the limelight overnight!
Frequently Asked Questions
What is brand video marketing?
Brand video marketing is simply a strategy of creating video content to promote products, services, and the brand itself. The goal is to increase engagement and eventually sales. Types of brand video marketing include tutorials, live streams, and customer testimonials.
Why is video marketing important in 2024?
Video marketing is important in 2024 for the same reason it has been for the past decades- they promise the highest engagement. Additionally, with so many social media platforms available to customers, you can use video marketing to reach a diverse audience.
How does video marketing improve brand awareness?
A well-made video that upholds your brand’s value and products engagingly can improve brand awareness. If a video can strike the right chord for a viewer, you can ensure that your video will get exposure through likes and shares.
What are the SEO benefits of video content?
When websites incorporate quality video content, they can increase the Dwell Time on their page. The more time spent on a page, the more likely it will be recognized by Google’s algorithm. As a result, your page will be more likely to appear at the top of a search. Make sure to use backlinks and snippets to grow organic traffic.
Is video marketing cost-effective?
Advanced technology transformed video marketing into a very cost-effective marketing tool. Back in the day, the cost of producing a video was high due to the high overhead costs of cameras, professional actors, and more. Now, you can make a video on your phone, edit it with free software on a laptop, and publish it on your website reducing costs at each stage of production.
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