AI is booming in 2025, and although it’s already making waves in the social media world, the technology isn’t good enough to do it all for you (yet!). The results are getting better and better. However, there’s a catch – AI is only as good as your prompts.
If you’re lazy with your prompts, guess what? Your AI will be lazy too.
It’s so obvious when a post is created with AI and zero human effort. You know, the ones that say things like “Elevate your game” or “Unleash the power of…”. We’ve all seen them (and felt ourselves cringe), and we want to be as far away from that as possible as social media creators.
That’s why mastering the art of creating great AI social media prompts is key to making the most of the technology. The better your prompts, the better your results. You have to be as specific as possible; the difference in the results is night and day.
Luckily for you, there are formulas that you can use to help you create
Bookmark this post and save it in your notes, so you won’t have to worry about creating great content again.
👋 Quick reminder before diving into the list of social media prompts: We’ve just launched a new and improved version of our AI assistant, now available in all Metricool plans. Access your planner or create your free account to try it now.
There’s no secret to making the amazing AI social media prompts, you simply need to add as much important information as you can. Use the parameters below to guide you:
- Be Clear and Specific: Provide detailed instructions, including tone, platform, and target audience. For example, request “an engaging Instagram caption for a fashion brand’s summer collection launch, targeting millennials with a casual, friendly tone” instead of simply “social media picture caption”.
- Provide Context: Share background information about your brand, audience, and goals to help AI understand the bigger picture. For instance, “Our skincare brand is launching a new line for sensitive skin, emphasizing ingredients including hyaluronic acid and Centella asiatica”.
- Use Examples: Reference existing content you admire or want to emulate, including high-performing posts from your brand or competitors.
- Specify Format: Clearly state the desired content format (e.g., tweet, Instagram caption, blog outline) and any structural requirements.
- Set Clear Parameters: Mention specific constraints like word count, hashtag preferences, or other limitations.
- Infuse Brand Voice: Describe your brand’s tone and style using descriptive adjectives like “professional yet approachable” or “quirky and informative”. Consider providing clear examples of your brand voice.
- Outline Do’s and Don’ts: Provide a list of elements to include or avoid in the content such as certain words or hashtags.
- Refine and Iterate: Be prepared to adjust your prompts and tweak the generated content for optimal results.
- Incorporate Call-to-Actions: Specify desired user actions and engagement prompts (e.g., “Click link in bio”, “What do you think?”).
And now, let’s start prompting!
AI Prompt Formulas You Can Use to Create Social Media Content
We’ve come up with a selection of prompt formulas that you can use for creating your content with AI. You can simply copy and paste directly from this article, and feel free to change or reorder some elements, the important thing is that you include the elements in [BRACKETS].
5 AI Prompts To Generate Engaging Post Ideas
When we need some big ideas and inspiration, AI is just perfect for brainstorming:
Prompt 1: “Generate 5 post ideas for a [INDUSTRY] brand targeting [AUDIENCE TYPE] on [PLATFORM]. Make them engaging and educational.”
- Example: “Generate 5 post ideas for a fitness brand targeting young adults on Instagram. Make them engaging and educational.”
Prompt 2: “Suggest 3 interactive post ideas for a [INDUSTRY] page aimed at increasing engagement among [AUDIENCE TYPE] on [PLATFORM].”
- Example: “Suggest 3 interactive post ideas for a travel page aimed at increasing engagement among solo travelers on Facebook.”
Prompt 3: “What are 5 creative content ideas for a [INDUSTRY] company targeting [AUDIENCE TYPE] on [PLATFORM] that incorporate trending topics?”
- Example: “What are 5 creative content ideas for a tech company targeting young software developers on LinkedIn that incorporate trending topics?”
Prompt 4: “Develop 4 post ideas for a [INDUSTRY] business that highlights new products and services for [AUDIENCE TYPE] on [PLATFORM].”
- Example: “Develop 4 post ideas for a cosmetics business that highlight new products and services for beauty enthusiasts on Instagram.”
Prompt 5: “Generate a week’s worth of daily post ideas for a [INDUSTRY] brand focused on [AUDIENCE TYPE] on [PLATFORM], including themes and hashtags.”
- Example: “Generate a week’s worth of daily post ideas for a fashion brand focused on teenagers on TikTok, including themes and hashtags.”
5 AI Prompts To Optimize Post Formats
Prompt 1: “Suggest 5 carousel post ideas for a [INDUSTRY] business targeting [AUDIENCE TYPE] on [PLATFORM] to explain complex topics.”
- Example: “Suggest 5 carousel post ideas for a digital marketing business targeting small business owners on LinkedIn to explain complex topics.”
Prompt 2: “Develop 3 video script outlines for a [INDUSTRY] brand’s [PLATFORM] channel aimed at [AUDIENCE TYPE] to showcase product features.”
- Example: “Develop 3 video script outlines for a home appliance brand’s YouTube channel aimed at young couples to showcase product features.”
Prompt 3: “Generate 4 visual content ideas for a [INDUSTRY] brand targeting [AUDIENCE TYPE] on [PLATFORM], including suggested visuals and formats.”
- Example: “Generate 4 visual content ideas for a skincare brand targeting millennials on Pinterest, including suggested visuals and formats.”
Prompt 4: “What are 5 ideal formats for a [INDUSTRY] brand’s content on [PLATFORM] to increase engagement among [AUDIENCE TYPE]?”
- Example: “What are 5 ideal formats for a travel agency’s content on Instagram to increase engagement among adventure travelers?”
Prompt 5: “Provide 3 examples of how to format educational content for a [INDUSTRY] page targeting [AUDIENCE TYPE] on [PLATFORM].”
- Example: “Provide 3 examples of how to format educational content for a tech blog targeting software developers on Twitter.”
5 AI Prompts For Compelling Social Media Captions
☝️ Important note: Remember to incorporate instructions from the previous post into each prompt to keep the context alive.
Include something simple like “I want to create a carousel post for a digital marketing business targeting small business owners on LinkedIn to explain the importance of having an updated Google My Business Profile” to start the prompt, and then some of the following ideas:
Prompt 1: “Create 5 playful captions for a [INDUSTRY] product targeting [AUDIENCE TYPE] on [PLATFORM].”
- Example: “Create 5 playful captions for a pet care product targeting dog owners on Instagram.”
Prompt 2: “Write 3 professional yet engaging captions for a [INDUSTRY] service aimed at [AUDIENCE TYPE] on [PLATFORM].”
- Example: “Write 3 professional yet engaging captions for a financial consulting service aimed at small business owners on LinkedIn.”
Prompt 3: “Generate 4 empathetic captions for a [INDUSTRY] brand addressing common pain points of [AUDIENCE TYPE] on [PLATFORM].”
- Example: “Generate 4 empathetic captions for a mental health app addressing common pain points of college students on Twitter.”
Prompt 4: “Write 5 compelling CTAs for a [INDUSTRY] campaign targeting [AUDIENCE TYPE] on [PLATFORM] that drive clicks and engagement.”
- Example: “Write 5 compelling CTAs for a subscription box campaign targeting busy moms on Facebook that drive clicks and engagement.”
Prompt 5: “Craft 3 humorous captions for a [INDUSTRY] brand’s new product launch aimed at [AUDIENCE TYPE] on [PLATFORM].”
- Example: “Craft 3 humorous captions for a snack food brand’s new product launch aimed at teenagers on Instagram.”
6 AI Prompts To Engage With Your Social Media Audience
Same as in the previous section, when your goal is to interact with your followers, remember to include the actual comment you want to reply to and even the original post to provide the most context possible:
Prompt 1: “I received this [TONE] comment on my [PLATFORM] [INDUSTRY] account: [ORIGINAL COMMENT]. Write 5 [TONE] replies.”
- Example: “I received this friendly comment on my TikTok gym apparel brand account: [ORIGINAL COMMENT]. Write 5 fun and engaging potential replies.”
Prompt 2: “Generate 3 thoughtful responses to positive feedback on a [INDUSTRY] service on [PLATFORM].”
- Example: “Generate 3 thoughtful responses to positive feedback on a home cleaning service on Facebook.”
Prompt 3: “Craft 4 engaging replies to user-generated content featuring a [INDUSTRY] brand on [PLATFORM].”
- Example: “Craft 4 engaging replies to user-generated content featuring a coffee brand on TikTok.”
Prompt 4: “Provide 3 examples of how to thank users for sharing their experiences with a [INDUSTRY] brand on [PLATFORM].”
- Example: “Provide 3 examples of how to thank users for sharing their experiences with an educational app on Twitter.”
💡 You can also use this type of prompt to create messages that you’re going to use multiple times
Prompt 5: “Create 3 welcoming and casual direct messages for new followers of a [INDUSTRY] product on [PLATFORM] from [AUDIENCE TYPE]. Include this [PROMO]”
- Example: “Create 3 welcoming and casual direct messages for new followers of a skincare product on Instagram for beauty enthusiasts. Include this 10% off coupon code for new customers.”
Prompt 6: “Write 2 fun and thankful replies to post responses where our [BRAND] offers [LEAD MAGNET] to anyone who replies. Include a friendly reminder that they must follow us to receive DMs.”
- Example: “Write 2 fun and thankful replies to post responses where our vegan diet blog offers a pre-filled weekly menu to anyone who replies. Include a friendly reminder that they must follow us to receive DMs.”
5 AI Prompts For Dealing With Negative Feedback On Social Media
Again, providing as much context as possible is essential to producing the best possible results. Include the original comment you received, who the person is, etc. Then, proceed to add your desired outcome and a potential solution if you have one.
Prompt 1: “Suggest 4 calm and professional responses to negative comments about a [INDUSTRY] product on [PLATFORM].”
- Example: “Suggest 4 calm and professional responses to negative comments about a tech gadget on Facebook.”
Prompt 2: “Write 3 empathetic responses to a customer complaint about a [INDUSTRY] service on [PLATFORM], addressing their concerns.”
- Example: “Write 3 empathetic responses to a customer complaint about a meal delivery service on Twitter, addressing their concerns.”
Prompt 3: “Generate 5 polite and constructive replies to negative reviews of a [INDUSTRY] brand on [PLATFORM].”
- Example: “Generate 5 polite and constructive replies to negative reviews of a clothing retailer on Google My Business.”
Prompt 4: “Create 3 apology responses for a [INDUSTRY] business on [PLATFORM] that offer solutions to resolve issues.”
- Example: “Create 3 apology responses for a travel agency on Instagram that offer solutions to resolve booking issues.”
Prompt 5: “Provide 4 examples of how to turn a negative feedback situation into a positive experience for a [INDUSTRY] brand on [PLATFORM].”
- Example: “Provide 4 examples of how to turn a negative feedback situation into a positive experience for a restaurant on Yelp.”
5 AI Prompts For Social Media Content Repurposing
Coming up with new content ideas that work is definitely exhausting. Were some of your publications successful on a platform? That’s a strong signal that, with the appropriate tweaks, they can also perform well on other platforms. Use AI to generate repurposing ideas.
Prompt 1: “Create 5 repurposing ideas for a [INDUSTRY] blog post about [TOPIC] into different content types for [PLATFORM].”
- Example: “Create 5 repurposing ideas for a tech blog post about SEO optimization into different content types for LinkedIn.”
Prompt 2: “Suggest 4 ways to turn a [INDUSTRY] webinar about [TOPIC] into engaging social media content for [PLATFORM].”
- Example: “Suggest 4 ways to turn a digital marketing webinar about how to go viral on TikTok into engaging social media content for Facebook.”
Prompt 3: “Generate 3 ideas to convert a [INDUSTRY] YouTube video about [TOPIC] into content for [PLATFORM].”
- Example: “Generate 3 ideas to convert a cooking YouTube video about autumn produce recipes into content for Instagram.”
Prompt 4: “What are 5 strategies to upcycle old [INDUSTRY] posts into fresh content for [PLATFORM]?”
- Example: “What are 5 strategies to upcycle old fashion posts into fresh content for TikTok?”
Prompt 5: “Provide 4 examples of how to adapt a [INDUSTRY] case study into shareable [FORMAT] social media snippets.”
- Example: “Provide 4 examples of how to adapt a financial case study into shareable short videos or social media snippets.”
5 AI Prompts For Staying Inspired As A Social Media Manager
Prompt 1: “Generate 5 AI prompts for brainstorming new content ideas for a [INDUSTRY] brand targeting [AUDIENCE TYPE] on [PLATFORM].”
- Example: “Generate 5 AI prompts for brainstorming new content ideas for a travel brand targeting millennials on Instagram.”
Prompt 2: “Suggest 3 ways to find fresh content inspiration for a [INDUSTRY] page on [PLATFORM].”
- Example: “Suggest 3 ways to find fresh content inspiration for a fitness page on Facebook.”
Prompt: 3 “Provide 4 creative exercises to overcome a content block for a [INDUSTRY] social media manager working on [PLATFORM].”
- Example: “Provide 4 creative exercises to overcome a content block for a tech social media manager working on LinkedIn.”
Prompt 4: “Develop 3 techniques to keep content ideas flowing for a [INDUSTRY] brand on [PLATFORM], even during slow periods.”
- Example: “Develop 3 techniques to keep content ideas flowing for a fashion brand on TikTok, even during slow periods.”
Prompt 5: “What are 5 ways to stay updated on new trends and incorporate them into a [INDUSTRY] brand’s content strategy on [PLATFORM]?”
- Example: “What are 5 ways to stay updated on new trends and incorporate them into a wellness brand’s content strategy on Pinterest?”
Generating Content with Metricool’s AI Social Media Assistant
Metricool offers an AI-powered social media assistant to help overcome writer’s block and create content faster. It’s purposely built for social media, and easier to use than other AI tools, here’s how:
- Access your Metricool account and go to ‘Planning’.
- Click ‘+ Create post?’ and choose the platform you want to create content for.
- Click ‘Generate posts with your AI assistant’ at the bottom of the window.
- Write your topic.
- Choose tone, language, and the social media platform you want it to be optimized for.
- When you’re finished, click ‘Generate text’.
Once you receive the result, refine your result with the options provided. Add a CTA or hashtags, lengthen or shorten your text, change the tone, add emojis, correct the text, generate another variant, or adjust your instructions with more information.
Once you’re done, click ‘Use text’ and continue creating and scheduling your content with Metricool.
Other Ways AI Can Improve Your Brand’s Social Media and Content Marketing Strategy
While AI prompts are valuable, artificial intelligence offers a broader range of tools to revolutionize your brand’s digital strategy:
- Uncover Audience Insights: AI analyzes vast amounts of user data to uncover your audience’s preferences, behaviors, and engagement patterns. A deeper understanding of your audience enables the creation of hyper-targeted content that resonates more strongly.
- Predict Trends and Performance: Use machine learning to forecast content performance, identify optimal posting times, and spot emerging trends. With foresight, you can stay ahead of the curve and allocate resources more effectively.
- Real-Time Social ing: AI-powered tools continuously monitor brand mentions, industry discussions, and competitor activities across platforms. These insights help you refine your strategy and address potential issues proactively.
- Personalize Content Delivery: By analyzing user interactions, AI algorithms can deliver tailored content recommendations, significantly boosting engagement and conversion rates. Through personalization, you can ensure your audience receives relevant content at the right time.
- Decode Visual Content: Advanced AI can dissect images and videos to pinpoint what visual elements perform best. Optimize your visual strategy to capture more engagement and attention.
- Automate Customer Service: AI-driven chatbots can handle routine inquiries, freeing up your team to focus on more complex customer needs. Automation can improve response times and enhances customer satisfaction around the clock.
- Streamline Performance Analysis: AI automates the process of data gathering and analysis, providing actionable insights to fine-tune your strategy. Spend less time on manual reporting and more time on creative tasks, strategy, and brand growth.
As you can see, once you master the art of AI, the possibilities are virtually endless. Get started with these examples of AI social media prompts, start adding your own tweaks, and watch your social media engagement soar!
Want to test these prompts out for yourself? Access Metricool’s AI Social Media Assistant for free and generate new content ideas like magic. 🪄
