13 of the Best AI Agents for Marketing Teams to Consider in 2025

The editors at Solutions Review are exploring the emerging AI application layer with this authoritative list of the best AI agents for marketing teams to consider working with as they streamline marketing processes.

The proliferation of generative AI has ushered in a new era of marketing automation, and AI agents are at the forefront of this transformation. From embedded copilots that analyze spreadsheets to autonomous agents that track customer behavior, answer questions, or automate marketing tasks, AI agents are shaping and reshaping how forward-thinking organizations understand and act on their marketing information.

In this up-to-date and authoritative guide, our editors will spotlight some of the top AI agents and agent platforms available today for marketing teams to help you find the right tool for your specific needs—whether you’re an email marketer looking to automate your outreach, a sales professional who wants to streamline the handoff between departments, or a customer service agent who is augmenting their team’s capabilities with AI.

This resource is designed to help you:

Understand what makes AI agents different from traditional automation tools
Explore the capabilities and limitations of each available agent or agent platform in the marketplace
Choose the best solution for your team based on use case, skill level, and scalability options

Note: This list of the best AI agents for marketing was compiled through web research using advanced scraping techniques and generative AI tools. Solutions Review editors use a unique multi-prompt approach to employ targeted prompts to extract critical knowledge and optimize content for relevance and utility. Our editors also utilized Solutions Review’s weekly news distribution services to ensure the information is as close to real-time as possible. The list is organized in alphabetical order.

The Best AI Agents for Marketing Teams

AirOps

Use For: This AI workflow platform is built for content teams and blends human expertise with AI automation to drive demand at scale.

The AirOps feature suite can help marketing teams win customer attention across SEO and Answer Engine Optimization (AEO) with custom, purpose-built content. It aims to augment a company’s team and future-proof them in the “AI age” by equipping them with the resources they need to remain relevant and competitive.

Key Features:

Automate the process of building detailed briefs that meet customer search intent.
Define brand attributes in customizable Brand Kits that AirOps’ AI agents can use to create custom content automatically.
Ground content with real-time data from Google Search and web scraping.
Keep content fresh and up-to-date with tools for autonomously updating copy, links, and structure.

Get Started: Since its launch in 2023, AirOps has expanded its capabilities to help its marketing and agency users improve their SEO and AEO efforts, launch programmatic campaigns, and more. Its three pricing models—Solo, Scale, and Agency—aim to cater to different use cases and team sizes.

Conversica

Use For: Bring human-like conversational experiences to each stage of the marketing and sales funnel with Conversica’s Revenue Digital Assistants (RDAs).

Conversica’s RDAs are fueled by “billions of interactions and exchanges” and use proven skills and strategies to deliver personalized, conversational marketing experiences across channels and languages and at scale. Other use cases include personalized lead follow-ups, AI-powered lead nurturing, and GPT-powered web chats.

Key Features:

Two-way, tailored dialog systems drive leads, prospects, and customers toward business objectives.
Optimized fact collection ensures accurate and relevant information from a brand’s website and knowledge bases.
RDAs can validate and schedule meetings with inbound leads.
Out-of-the-box integrations with CRM, MAP, and Customer Success platforms.

Get Started: Conversica’s AI agents are included in its broader Conversation Automation Software for Revenue Teams suite. Companies can request a free demo to see firsthand how Conversica’s capabilities can help their marketing, sales, and customer success teams.

Gumloop

Use For: Automate your team’s search engine optimization (SEO) efforts, create custom social media workflows, capture real-time brand sentiment, analyze documents, and more.

Gumloop’s AI workflows and agents can be created and configured for multiple marketing automations, all from a user-friendly visual interface. For example, marketers can set up AI workflows to search Google for keywords, scan competitor sites, monitor content performance, and stay ahead of search trends.

Key Features:

Connect to the latest models of ChatGPT, Claude, Gemini, Grok, DeepSeek, and more.
Build customized SEO tooling based on custom use cases.
Gumloop’s AI can filter through comments about a brand to track customer sentiment and inform relevant users when a situation requires their attention.
Integrate with leading SEO, analytics, and social media tools without paying for an extra subscription.

Get Started: Gumloop offers several models to provide users or teams with the necessary capabilities to automate their work. The platform is growing rapidly—it started 2025 with a successful Series A funding round and has released new features and updates for its toolset every month.

Lyzr AI

Use For: Automate content creation, campaign management, customer engagement, and other marketing efforts with over 40 unique AI agents.

Lyzr’s AI agents can help your team automate dozens of marketing functions across departments and campaigns. Teams can also build reliable, private, and self-learning AI agents with the Lyzr Agent Studio. If needed, the team at Lyzr can even help their users build custom agents over a call.

Key Features:

Automate campaign scheduling and execution efforts.
Generate SEO blogs, articles, newsletters, and ad copies with Lyzr’s Content Generation Agent.
Use agents through Lyzr’s SaaS platform or host them within your own infrastructure
Connect smoothly with the CRM,  ERP, LLMs, and cloud platforms your team already uses.

Get Started: In addition to Lyzr’s AI agent builder, companies can utilize Skott, a fully private AI marketer that runs locally on the client’s cloud. Skott can generate blogs, perform market research, publish content across channels, and ensure information is protected in the cloud.

Salesforce

Use For: Salesforce’s Agentforce suite includes AI-powered, agent-driven tools for launching marketing campaigns, creating targeted content, and driving unified customer conversations.

Users have multiple avenues for creating agents with Salesforce. For example, they can customize an out-of-the-box agent to a specific industry or use case, use natural-language instructions to tell Agentforce the tasks they want an agent to manage, or start by assigning a goal to the agent and adding guardrails or further instructions as needed.

Key Features:

Create custom, predictive AI models in several clicks, with no coding required.
Scale content personalization by having Agentforce automatically generate on-brand content for each target audience.
Use agents to create target audience segments in minutes.
Connect customers to AI agents for service requests (i.e., appointment booking, offer redemptions, etc.).

Get Started: Agentforce is an AI-powered, low-code agent builder that streamlines the process of creating and customizing agents. Users can simply write a description of the agent they want to develop, and the system will help them build it. Pro-code tools are also available to teams who need to take their agents even further.

Zapier

Use For: Build and deploy intelligent AI agents with plain English prompts in just a few minutes. The agents can process leads in seconds, answer emails, help sales teams manage calendars, and more.

When configuring a behavior trigger or action field with Zapier’s Agents, users can instruct the agent to always use the same value, pick from a specific set of values, have it guess the value, or not set any value. For example, users can create agents for multiple use cases, including sales, internal meetings, customer support, or email marketing.

Key Features:

Zapier Agents automatically sync with the latest data from other platforms in a tech stack.
Set up behaviors to handle everything from sending your team reminders to updating your CRM.
Personalize outreach with agents that study customer profiles and use the data to create personalized emails.
Qualify inbound leads with an agent that researches new leads and enriches them with key details.

Get Started: Zapier Agents are currently in beta. The free option allows users to experiment with AI agents, while the paid plans enable them to scale as their team and goals change over time.